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~isPartOf:"Arts and the market"
~subject:"Fernsehen"
~subject:"Fernsehprogramm"
~subject:"Rundfunkpolitik"
~subject:"Television programme"
~subject:"United States"
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Fernsehen
Fernsehprogramm
Rundfunkpolitik
Television programme
United States
Television
3
Brand management
2
Markenführung
2
Personality psychology
2
Persönlichkeitspsychologie
2
Advertising effects
1
Analogue animation
1
Audience-generated content
1
Branding
1
Broadcast
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Broadcast media
1
Bumper
1
Channel idents
1
Computer generated imagery
1
Consumer behaviour
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Fernsehsender
1
Fernsehwerbung
1
Ident
1
Konsumentenverhalten
1
Media usage
1
Mediennutzung
1
Motion branding
1
Production culture
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Promax
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Promos
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Rundfunk
1
Television advertising
1
Television graphics
1
Television industry
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Television marketing
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Trade awards
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Trailers
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Typography
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Brownie, Barbara
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Grainge, Paul
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Johnson, Catherine
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Arts and the market
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
29
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Zur Ökonomie der Unterhaltungsproduktion
12
Discussion paper / Centre for Economic Policy Research
11
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
8
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
CESifo working papers
5
Economics letters
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
Sport management review
5
SpringerLink / Bücher
5
Applied economics letters
4
Discussion paper series / IZA
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
Schriften zur Rundfunkökonomie
4
The American journal of economics and sociology
4
Applied economics
3
Engaging consumers through branded entertainment and convergent media
3
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ECONIS (ZBW)
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"Show us your moves" : trade rituals of television marketing
Grainge, Paul
;
Johnson, Catherine
- In:
Arts and the market
5
(
2015
)
2
,
pp. 126-138
Persistent link: https://www.econbiz.de/10011439888
Saved in:
2
Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain
- In:
Arts and the market
5
(
2015
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
Saved in:
3
Fluid typography : transforming letterforms in television idents
Brownie, Barbara
- In:
Arts and the market
5
(
2015
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10011439895
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