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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Cross-cultural buyer behavior"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Balabanis, George"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Sharma, Piyush"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Beziehungsmarketing
Consumer behaviour
Indien
Social web
Konsumentenverhalten
106
Brand management
38
Markenführung
38
Relationship marketing
30
Luxury goods
29
Luxusgüter
29
Fashion
23
Mode
23
Brand image
21
Markenimage
21
Cultural identity
20
Globalization
20
Kulturelle Identität
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Globalisierung
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Social Web
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Marketing management
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Marketingmanagement
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Brand
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Online-Marketing
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Internationales Marketing
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Markenartikel
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Customer value
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Innovation management
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Innovationsmanagement
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Digitalisierung
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Conference paper
Konferenzbeitrag
3
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1
Sammelwerk
1
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English
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Author
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Balabanis, George
Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Sharma, Piyush
Laroche, Michel
30
Diamantopoulos, Adamantios
19
Valette-Florence, Pierre
17
Septianto, Felix
16
Bartikowski, Boris
15
Dwivedi, Yogesh Kumar
14
Richard, Marie-Odile
14
Shukla, Paurav
13
Balaji, M. S.
12
Pereira, Vijay
12
Veloutsou, Cleopatra
12
Kukar-Kinney, Monika
11
Teng, Lefa
11
Wang, Cheng Lu
11
Christodoulides, George
10
Filieri, Raffaele
10
Guzman, Francisco
10
Krishen, Anjala S.
10
Thaichon, Park
10
Behl, Abhishek
9
Chebat, Jean-Charles
9
Liu, Martin J.
9
Mattila, Anna S.
9
Merchant, Altaf
9
Oghazi, Pejvak
9
Rana, Nripendra P.
9
Roy, Rajat
9
Walsh, Gianfranco
9
Arslanagic-Kalajdzic, Maja
8
Babin, Barry J.
8
Choi, Jeonghye
8
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
Cross-cultural buyer behavior
European journal of marketing
International marketing review
Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
The journal of services marketing
12
Journal of strategic marketing
7
European journal of marketing : EJM
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of advertising : the review of marketing communications
6
International journal of consumer studies
6
Psychology & marketing
6
Journal of international marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Technological forecasting & social change : an international journal
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of international consumer marketing
4
Journal of service research : JSR
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of Indian culture and business management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JBE
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Qualitative market research : an international journal
2
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ECONIS (ZBW)
125
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1
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10
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125
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date (oldest first)
1
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
2
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
6
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
9
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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