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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Hofacker, Charles F."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Matthew Tingchi"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Asia-Pacific region"
~subject:"Beziehungsmarketing"
~subject:"Indien"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Asia-Pacific region
Beziehungsmarketing
Indien
World
Consumer behaviour
27
Konsumentenverhalten
27
Brand image
7
Markenimage
7
Brand management
6
Markenführung
6
Relationship marketing
6
Designation of origin
5
Fashion
5
Herkunftsbezeichnung
5
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5
Social Web
5
Social web
5
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Asiatisch-pazifischer Raum
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Author
All
Beatty, Sharon E.
Cleveland, Mark
Hofacker, Charles F.
Kim, Kyung Hoon
Ko, Eunju
Liu, Matthew Tingchi
Paul, Justin
Roy, Sanjit
Rowley, Chris
31
Oh, Ingyu
6
Malik, Ashish
4
Olsen, Svein O.
4
Papadopoulos, Nicolas G.
4
Peltier, James
4
Pereira, Vijay
4
Thaichon, Park
4
Yuliani Suseno
4
Casidy, Riza
3
Fitzgerald, Robert
3
Ghauri, Pervez N.
3
Ho Huy Tuu
3
Jones, Chris
3
Leckie, Civilai
3
Oh, Chang Hoon
3
Quach, Sara
3
Sarkar, Abhigyan
3
Sarkar, Juhi Gahlot
3
Temouri, Yama
3
Veloutsou, Cleopatra
3
Ahn, Jiseon
2
Al-Hawari, Mohd Ahmad
2
Aljuhmani, Hasan Yousef
2
Andrews, Tim G.
2
Anisimova, Tatiana
2
Arli, Denni
2
Bayram, Pelin
2
Bowden, Jana
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chin, Tachia
2
Christodoulides, George
2
Deshmukh, S. G.
2
Dineva, Denitsa
2
Durvasula, Srinivas
2
Dwivedi, Abhishek
2
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Qualitative market research : an international journal
The journal of consumer marketing
Journal of business research : JBR
29
Journal of strategic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
The journal of services marketing
5
Journal of retailing and consumer services
4
Journal of service research : JSR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
Electronic commerce research
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International business review : the official journal of the European International Business Academy
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
International review of economics & finance : IREF
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of service research
1
Journal of service theory and practice
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Nankai business review international
1
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All
ECONIS (ZBW)
13
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13
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date (oldest first)
1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
3
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
4
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
5
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang
;
Liu, Matthew Tingchi
;
Liu, Yongdan
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
Saved in:
6
It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Barnes, Donald C.
;
Pelletier, Mark J.
;
Collier, Joel E.
; …
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2216-2249
Persistent link: https://www.econbiz.de/10013457336
Saved in:
7
Innovation implementation in Asia-Pacific countries : a review and research agenda
Shiwangi Singh
;
Paul, Justin
;
Dhir, Sanjay
- In:
Asia Pacific business review
27
(
2021
)
2
,
pp. 180-208
Persistent link: https://www.econbiz.de/10012515102
Saved in:
8
Literature reviews on Asia Pacific Business and Management Research
Rowley, Chris
(
ed.
);
Paul, Justin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012515140
Saved in:
9
A review of research on outward foreign direct investment from emerging countries, including China : what do we know, how do we know and where should we be heading?
Paul, Justin
;
Benito, Gabriel R. G.
- In:
Asia Pacific business review
24
(
2018
)
1
,
pp. 90-115
Persistent link: https://www.econbiz.de/10011847408
Saved in:
10
Here, there and everywhere : a study of consumer centrism
Prince, Melvin
;
Davies, Mark A. P.
;
Cleveland, Mark
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 715-754
Persistent link: https://www.econbiz.de/10011620308
Saved in:
1
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