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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cheng, Julian Ming Sung"
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~subject:"Asia-Pacific region"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Flow experience"
~subject:"Indien"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Asia-Pacific region
Beziehungsmarketing
Consumer behaviour
Flow experience
Indien
Online retailing
Konsumentenverhalten
19
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Fashion
5
Mode
5
Relationship marketing
5
Globalisierung
4
Globalization
4
International marketing
4
Internationales Marketing
4
Online-Handel
4
Bibliometrics
3
Bibliometrie
3
Customer satisfaction
3
Designation of origin
3
Herkunftsbezeichnung
3
Kundenzufriedenheit
3
Marketing
3
Asiatisch-pazifischer Raum
2
Brand
2
Cultural identity
2
Einzelhandel
2
Emerging economies
2
Ethnocentrism
2
Global marketing
2
India
2
Innovation
2
Kulturelle Identität
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Perceived value
2
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Undetermined
18
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Article
24
Book / Working Paper
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Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Conference paper
Aufsatzsammlung
1
Language
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English
Spanish
Author
All
Beatty, Sharon E.
Cheng, Julian Ming Sung
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Rowley, Chris
30
Thaichon, Park
10
Polonsky, Michael J.
8
Bruwer, Johan
7
Olsen, Svein O.
7
Roy, Sanjit
7
Septianto, Felix
7
Simkin, Lyndon
7
Casidy, Riza
6
Fam, Kim Shyan
6
Japutra, Arnold
6
Jebarajakirthy, Charles
6
Liu, Matthew Tingchi
6
Michaelidou, Nina
6
Seo, Yuri
6
Arli, Denni
5
Barnes, Bradley R.
5
Bowden, Jana
5
Christodoulides, George
5
Dibb, Sally
5
Guzman, Francisco
5
Ha, Hong Youl
5
Han, C. M.
5
Lim, Weng Marc
5
Lysonski, Steven
5
Magnusson, Peter
5
Martin, Brett
5
Nguyen, Ninh
5
Quach, Sara
5
Sarkar, Abhigyan
5
Wang, Cheng Lu
5
Wilkins, Stephen
5
Yuliani Suseno
5
Zolfagharian, Mohammadali
5
Ahn, Jiseon
4
Bang, Nguyen
4
Buchanan-Oliver, Margo
4
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Published in...
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Journal of strategic marketing
Qualitative market research : an international journal
The journal of consumer marketing
Journal of business research : JBR
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of retailing and consumer services
17
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of service research : JSR
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing theory and practice
4
Psychology & marketing
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Technological forecasting & social change : an international journal
3
The journal of services marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Asian journal of business ethics : AJBE
1
Cross-cultural buyer behavior
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
International journal of services and standards
1
International journal of technology marketing : IJTMkt
1
International review of economics & finance : IREF
1
Journal of East-West business
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
25
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1
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10
of
25
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articles prioritized
date (newest first)
date (oldest first)
1
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
Red matte and glossy blue : how color and reflectance drive consumer indulgence
Khalil, Shadab
;
Chatterjee, Pubali
;
Cheng, Julian Ming Sung
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 426-452
Persistent link: https://www.econbiz.de/10013502575
Saved in:
7
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Wang, Yining
;
Ko, Eunju
;
Wang, Huanzhang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012798116
Saved in:
8
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
9
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
10
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
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