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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Consumer behaviour
19
Konsumentenverhalten
19
Brand management
7
Markenführung
7
Fashion
5
Mode
5
Brand image
4
Cultural identity
4
Designation of origin
4
Herkunftsbezeichnung
4
International marketing
4
Internationales Marketing
4
Kulturelle Identität
4
Luxury goods
4
Luxusgüter
4
Markenimage
4
Beziehungsmarketing
3
Bibliometrics
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Bibliometrie
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Globalisierung
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Global marketing
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Aufsatz in Zeitschrift
Conference paper
Collection of articles of several authors
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Sammelwerk
2
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Author
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Rowley, Chris
85
Warner, Malcolm
34
Oh, Ingyu
19
Rasiah, Rajah
17
Liu, Matthew Tingchi
14
Septianto, Felix
13
Vrontis, Demetris
12
Barnes, Bradley R.
11
Zhu, Ying
11
Cadogan, John W.
10
Thaichon, Park
10
Fitzgerald, Robert
9
Wang, Cheng Lu
9
Bruwer, Johan
8
Ha, Hong Youl
8
Olsen, Svein O.
8
Quach, Sara
8
Shoham, Aviv
8
Fam, Kim Shyan
7
Magnusson, Peter
7
Papadopoulos, Nicolas G.
7
Pereira, Vijay
7
Selvarajah, Christopher T.
7
Yuliani Suseno
7
Chan, Kara
6
Cheng, Julian Ming Sung
6
Christofi, Michael
6
Chung, Henry F. L.
6
Cui, Annie Peng
6
Ishikawa, Jun
6
Khan, Huda
6
Oh, Chang Hoon
6
Park, Byung Il
6
Redding, S. Gordon
6
Sinkovics, Rudolf R.
6
Song, Xi
6
Tarba, Shlomo Yedidia
6
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
The journal of consumer marketing
Journal of business research : JBR
120
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of retailing and consumer services
20
European management journal
10
Journal of strategic marketing
10
International journal of consumer studies
8
Journal of marketing theory and practice
8
Psychology & marketing
8
International journal of advertising : the review of marketing communications
7
Technological forecasting & social change : an international journal
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of hospitality management
6
Journal of service research : JSR
6
The journal of services marketing
6
International business review : the official journal of the European International Business Academy
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Business strategy and the environment
4
Journal of consumer behaviour : an international research review
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
International journal of market research
3
Journal of East-West business
3
Journal of global fashion marketing : JGfM
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
Journal of service theory and practice
3
Small business economics : an international journal
3
The International trade journal
3
The international journal of bank marketing : IJBM
3
The service industries journal
3
British journal of management : BJM
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
Cross-cultural buyer behavior
2
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ECONIS (ZBW)
29
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1
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10
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29
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date (newest first)
date (oldest first)
1
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
2
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Wang, Yining
;
Ko, Eunju
;
Wang, Huanzhang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012798116
Saved in:
8
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
9
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
10
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
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