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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Beziehungsmarketing
Consumer behaviour
Indien
Konsumentenverhalten
86
Brand management
36
Markenführung
36
Relationship marketing
30
Luxury goods
26
Luxusgüter
26
Fashion
22
Mode
22
Brand image
20
Markenimage
20
Brand
18
Markenartikel
17
Internet marketing
16
Online-Marketing
16
Marketing management
14
Marketingmanagement
14
Social Web
14
Social web
14
Bibliometrics
12
Bibliometrie
12
Customer value
11
Kundenwert
11
Customer satisfaction
10
Einzelhandel
10
Kundenzufriedenheit
10
Retail trade
10
Dienstleistungsqualität
9
Service quality
9
Digitalisierung
8
Digitization
8
Online retailing
8
Online-Handel
8
Bekleidungsindustrie
7
Clothing industry
7
Innovation
7
Luxury
7
Marketing
7
South Korea
7
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Undetermined
70
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Article
94
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Conference paper
Konferenzbeitrag
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
Spanish
Author
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
34
Septianto, Felix
30
Thaichon, Park
25
Dwivedi, Yogesh Kumar
22
Park, Jungkun
22
Prentice, Catherine
22
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Dhir, Amandeep
18
Jebarajakirthy, Charles
18
Valette-Florence, Pierre
18
Chebat, Jean-Charles
17
Richard, Marie-Odile
17
Pantano, Eleonora
16
Rana, Nripendra P.
16
Bartikowski, Boris
15
Sharma, Piyush
15
Japutra, Arnold
14
Mortimer, Gary
14
Quach, Sara
14
Babin, Barry J.
13
Balaji, M. S.
13
Das, Gopal
13
Kaur, Puneet
13
Klaus, Philipp
13
Kukar-Kinney, Monika
13
Lombart, Cindy
13
Lunardo, Renaud
13
Talwar, Shalini
13
Hollebeek, Linda D.
12
Otterbring, Tobias
12
Pelsmacker, Patrick de
12
Pereira, Vijay
12
Sands, Sean
12
Shukla, Paurav
12
Veloutsou, Cleopatra
12
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
International journal of advertising : the quarterly review of marketing communications
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
The journal of consumer marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of strategic marketing
7
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
The journal of services marketing
5
European management journal
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
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Source
All
ECONIS (ZBW)
96
Showing
1
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10
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96
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date (oldest first)
1
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
7
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
8
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
9
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
10
Watching is valuable : consumer views : content consumption on OTT platforms
Chakraborty, Debarun
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235399
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