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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Bartikowski, Boris"
~person:"Beatty, Sharon E."
~person:"Iyer, Rajesh"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Beziehungsmarketing
Consumer behaviour
Indien
Konsumentenverhalten
86
Brand management
35
Markenführung
35
Relationship marketing
28
Luxury goods
27
Luxusgüter
27
Fashion
22
Mode
22
Brand image
20
Markenimage
20
Internet marketing
17
Online-Marketing
17
Social Web
15
Social web
15
Marketing management
14
Marketingmanagement
14
Bibliometrics
13
Bibliometrie
13
Brand
13
Markenartikel
12
Cultural identity
11
Kulturelle Identität
11
Customer value
10
Kundenwert
10
Customer satisfaction
8
Digitalisierung
8
Digitization
8
Einzelhandel
8
Kundenzufriedenheit
8
Luxury
8
Personality psychology
8
Persönlichkeitspsychologie
8
Retail trade
8
Bekleidungsindustrie
7
China
7
Clothing industry
7
Corporate reputation
7
Ethnic group
7
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Online availability
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Undetermined
69
Type of publication
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Article
97
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
98
Konferenzbeitrag
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Spanish
Author
All
Bartikowski, Boris
Beatty, Sharon E.
Iyer, Rajesh
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
30
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Valette-Florence, Pierre
17
Richard, Marie-Odile
14
Septianto, Felix
13
Dwivedi, Yogesh Kumar
12
Pereira, Vijay
12
Sharma, Piyush
12
Shukla, Paurav
12
Veloutsou, Cleopatra
12
Balaji, M. S.
11
Kukar-Kinney, Monika
11
Teng, Lefa
11
Wang, Cheng Lu
11
Behl, Abhishek
9
Chebat, Jean-Charles
9
Christodoulides, George
9
Filieri, Raffaele
9
Guzman, Francisco
9
Merchant, Altaf
9
Thaichon, Park
9
Arslanagic-Kalajdzic, Maja
8
Babin, Barry J.
8
Balabanis, George
8
Choi, Jeonghye
8
Geuens, Maggie
8
Gupta, Suraksha
8
Liu, Martin J.
8
Malik, Ashish
8
Mattila, Anna S.
8
Merunka, Dwight
8
Oghazi, Pejvak
8
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
International marketing review
Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of strategic marketing
7
The journal of services marketing
6
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of marketing theory and practice
5
Psychology & marketing
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer behaviour
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service research : JSR
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
European journal of marketing
2
Global business and organizational excellence : a review of research & best practices
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of business ethics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
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Source
All
ECONIS (ZBW)
98
Showing
1
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10
of
98
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articles prioritized
date (newest first)
date (oldest first)
1
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Do relational benefits influence commitments and loyalty in a non-contract mechanism?
Lee, Chang-Ju
;
Lee, Sae-Mi
;
Iyer, Rajesh
;
Lee, Yong-Ki
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 2012-2028
Persistent link: https://www.econbiz.de/10014430199
Saved in:
5
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
9
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
10
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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