//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Wang, Cheng Lu"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
Indien
Marketing
Konsumentenverhalten
77
Brand management
35
Markenführung
35
Relationship marketing
25
Luxury goods
24
Luxusgüter
24
Fashion
22
Mode
22
Brand image
17
Markenimage
17
Internet marketing
15
Online-Marketing
15
Social Web
15
Social web
15
Brand
14
Marketing management
14
Marketingmanagement
14
Markenartikel
13
Bibliometrics
12
Bibliometrie
12
Customer value
10
Kundenwert
10
China
9
Cultural identity
8
Digitalisierung
8
Digitization
8
Kulturelle Identität
8
Bekleidungsindustrie
7
Clothing industry
7
Einzelhandel
7
Innovation
7
Luxury
7
Retail trade
7
Corporate reputation
6
Customer equity
6
Customer satisfaction
6
Firmenimage
6
more ...
less ...
Online availability
All
Undetermined
61
Type of publication
All
Article
87
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
91
Collection of articles of several authors
5
Sammelwerk
5
Konferenzbeitrag
2
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Wang, Cheng Lu
Laroche, Michel
30
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Valette-Florence, Pierre
17
Bartikowski, Boris
15
Dwivedi, Yogesh Kumar
14
Richard, Marie-Odile
14
Septianto, Felix
13
Sharma, Piyush
13
Pereira, Vijay
12
Shukla, Paurav
12
Veloutsou, Cleopatra
12
Balaji, M. S.
11
Kukar-Kinney, Monika
11
Teng, Lefa
11
Vrontis, Demetris
11
Babin, Barry J.
9
Behl, Abhishek
9
Chebat, Jean-Charles
9
Christodoulides, George
9
Filieri, Raffaele
9
Guzman, Francisco
9
Merchant, Altaf
9
Thaichon, Park
9
Arslanagic-Kalajdzic, Maja
8
Balabanis, George
8
Chatterjee, Sheshadri
8
Choi, Jeonghye
8
Geuens, Maggie
8
Gupta, Suraksha
8
Iyer, Rajesh
8
Lim, Weng Marc
8
Liu, Martin J.
8
Malik, Ashish
8
more ...
less ...
Published in...
All
Asia Pacific business review
Asia Pacific journal of marketing and logistics
International marketing review
Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
International journal of consumer studies
7
Journal of strategic marketing
7
European management journal
5
International journal of advertising : the review of marketing communications
5
The journal of services marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer behaviour : an international research review
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of advertising
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross cultural management : an international journal
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
more ...
less ...
Source
All
ECONIS (ZBW)
91
Showing
1
-
10
of
91
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
4
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
5
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
6
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
7
Impacts of consumer cognitive process to ascertain online fake review : a cognitive dissonance theory approach
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Kumar, Ajay
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468809
Saved in:
8
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
9
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
10
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->