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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Digitalisierung
Indien
Kundenwert
Nachhaltige Entwicklung
Consumer behaviour
72
Konsumentenverhalten
72
Brand management
31
Markenführung
31
Luxury goods
24
Luxusgüter
24
Relationship marketing
23
Beziehungsmarketing
22
Fashion
21
Mode
21
Social Web
16
Social web
16
Brand image
15
Internet marketing
15
Markenimage
15
Marketing management
15
Marketingmanagement
15
Online-Marketing
15
Bibliometrics
12
Bibliometrie
12
Brand
12
Customer value
10
Markenartikel
10
Sustainable development
9
Digitization
8
Bekleidungsindustrie
7
Clothing industry
7
Customer satisfaction
7
Innovation
7
Kundenzufriedenheit
7
Market research
7
Marketing
7
Marktforschung
7
South Korea
7
Subsistence economy
7
Subsistenzwirtschaft
7
Südkorea
7
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Undetermined
20
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Article
28
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Article in journal
Conference paper
Aufsatz in Zeitschrift
28
Collection of articles of several authors
1
Konferenzbeitrag
1
Sammelwerk
1
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Malik, Ashish
10
Parida, Vinit
9
Pereira, Vijay
8
Budhwar, Pawan S.
6
Munjal, Surender
5
Rowley, Chris
5
Vrontis, Demetris
5
Wincent, Joakim
5
Chatterjee, Sheshadri
4
Chaudhuri, Ranjan
4
Kohtamäki, Marko
4
Schiavone, Francesco
4
Adomako, Samuel
3
Akter, Shahriar
3
Bouncken, Ricarda B.
3
Bresciani, Stefano
3
Cho, Yoon-Na
3
Doorn, Jenny van
3
Fitzgerald, Robert
3
George, Rejie
3
Kaciak, Eugene
3
Kaur, Puneet
3
Kim, Sang Jin
3
Mariani, Marcello M.
3
Scuotto, Veronika
3
Sharma, Piyush
3
Sjödin, Rönnberg David
3
Varma, Arup
3
Welsh, Dianne H. B.
3
Abbas Mardani
2
Amankwah-Amoah, Joseph
2
Azmat, Fara
2
Balderjahn, Ingo
2
Banerjee, Saikat
2
Battisti, Enrico
2
Broekhuis, Manda
2
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
International journal of Indian culture and business management
2
International journal of consumer studies
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
Business strategy and the environment
1
European management journal
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information systems research : ISR
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International marketing : emerging markets
1
Journal of East-West business
1
Journal of business ethics : JBE
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of innovation & knowledge : JIK
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of public policy & marketing
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
1
Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
The Asian economic review : journal of the Indian Institute of Economics
1
The Indian economic journal
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
28
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28
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
Saved in:
7
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk
;
Ko, Eunju
;
Woodside, Arch G.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
Saved in:
8
Hyper-personalization, co-creation, digital clienteling and transformation
Jain, Geetika
;
Paul, Justin
;
Śrīvāstava, Arcanā
- In:
Journal of business research : JBR
124
(
2021
),
pp. 12-23
Persistent link: https://www.econbiz.de/10012493870
Saved in:
9
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
10
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
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