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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"European journal of marketing"
~isPartOf:"European management review : EMR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand image
Consumer behaviour
Indien
Konsumentenverhalten
Retail trade
Brand management
32
Markenführung
32
Relationship marketing
28
Beziehungsmarketing
27
Luxury goods
23
Luxusgüter
23
Fashion
17
Mode
17
Cultural identity
16
Kulturelle Identität
16
Social Web
16
Social web
16
Internet marketing
15
Markenimage
15
Online-Marketing
15
Brand
14
Marketing management
14
Marketingmanagement
14
Globalization
13
Markenartikel
13
Bibliometrics
12
Bibliometrie
12
Globalisierung
12
Customer satisfaction
10
Kundenzufriedenheit
10
Customer value
9
Dienstleistungsqualität
9
Kundenwert
9
Service quality
9
Digitalisierung
8
Digitization
8
Einzelhandel
8
Welt
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World
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7
Ethnische Gruppe
7
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92
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Article in journal
Conference paper
Aufsatz in Zeitschrift
94
Konferenzbeitrag
2
Aufsatzsammlung
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English
94
Author
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
31
Septianto, Felix
29
Pantano, Eleonora
26
Dwivedi, Yogesh Kumar
21
Prentice, Catherine
21
Park, Jungkun
20
Chebat, Jean-Charles
18
Dennis, Charles
18
Dhir, Amandeep
18
Thaichon, Park
18
Diamantopoulos, Adamantios
16
Rana, Nripendra P.
16
Das, Gopal
15
Jebarajakirthy, Charles
15
Valette-Florence, Pierre
15
Balaji, M. S.
14
Kaur, Puneet
14
Richard, Marie-Odile
14
Sharma, Piyush
14
Bartikowski, Boris
13
Foroudi, Pantea
13
Japutra, Arnold
13
Klaus, Philipp
13
Lombart, Cindy
13
Mortimer, Gary
13
Talwar, Shalini
13
Babin, Barry J.
12
Otterbring, Tobias
12
Pereira, Vijay
12
Sands, Sean
12
Bogomolova, Svetlana
11
Borges, Adilson
11
Kukar-Kinney, Monika
11
Lunardo, Renaud
11
Northey, Gavin
11
Agag, Gomaa
10
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Asia Pacific business review
British journal of management
European journal of marketing
European management review : EMR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of retailing and consumer services
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International marketing review
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing theory and practice
6
Journal of strategic marketing
6
European management journal
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer behaviour : an international research review
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
94
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1
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94
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1
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
2
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
3
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
7
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
8
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
9
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
10
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
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