//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 22 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Indien
Konsumentenverhalten
Markenführung
Brand management
25
Relationship marketing
24
Beziehungsmarketing
23
Cultural identity
16
Kulturelle Identität
16
Brand image
14
Markenimage
14
Bibliometrics
13
Bibliometrie
13
Luxury goods
13
Luxusgüter
13
Social Web
13
Social web
13
Globalization
12
Customer satisfaction
11
Globalisierung
11
Kundenzufriedenheit
11
Dienstleistungsqualität
9
Fashion
9
Internet marketing
9
Mode
9
Online retailing
9
Online-Handel
9
Online-Marketing
9
Service quality
9
Brand
8
Digitalisierung
8
Digitization
8
Einzelhandel
8
Retail trade
8
Ethnic group
7
Ethnische Gruppe
7
Innovation
7
Markenartikel
7
Personality psychology
7
Persönlichkeitspsychologie
7
Customer value
6
more ...
less ...
Online availability
All
Undetermined
68
Free
1
Type of publication
All
Article
85
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
86
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
33
Dwivedi, Yogesh Kumar
31
Septianto, Felix
29
Ko, Eunju
24
Prentice, Catherine
22
Kim, Jungkeun
21
Park, Jungkun
20
Dennis, Charles
19
Dhir, Amandeep
18
Rana, Nripendra P.
18
Thaichon, Park
18
Pantano, Eleonora
17
Chebat, Jean-Charles
16
Diamantopoulos, Adamantios
16
Jebarajakirthy, Charles
16
Mattila, Anna S.
16
Richard, Marie-Odile
16
Das, Gopal
15
Valette-Florence, Pierre
15
Japutra, Arnold
14
Kaur, Puneet
14
Loureiro, Sandra Maria Correia
14
Melewar, T. C.
14
Pereira, Vijay
14
Sharma, Piyush
14
Balaji, M. S.
13
Foroudi, Pantea
13
Gupta, Suraksha
13
Klaus, Philipp
13
Talwar, Shalini
13
Bartikowski, Boris
12
Borges, Adilson
12
Filieri, Raffaele
12
Kukar-Kinney, Monika
12
Lombart, Cindy
12
Oppewal, Harmen
12
Otterbring, Tobias
12
more ...
less ...
Published in...
All
Asia Pacific business review
British journal of management
European journal of marketing
International journal of Indian culture and business management
International journal of consumer studies
Journal of business research : JBR
Journal of marketing theory and practice : JMTP
Journal of retailing and consumer services
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International marketing review
7
Journal of strategic marketing
6
European management journal
5
Asia Pacific journal of marketing and logistics
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Psychology & marketing
3
The journal of consumer marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
more ...
less ...
Source
All
ECONIS (ZBW)
86
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
3
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
9
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
10
Watching is valuable : consumer views : content consumption on OTT platforms
Chakraborty, Debarun
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235399
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->