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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"European management journal"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Budhwar, Pawan S."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~person:"Viswanathan, Madhu"
~subject:"Consumer behaviour"
~subject:"Emerging economies"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Emerging economies
Indien
Kundenwert
Nachhaltige Entwicklung
Konsumentenverhalten
87
Brand management
41
Markenführung
41
Relationship marketing
27
Beziehungsmarketing
26
Brand image
23
Markenimage
23
Social Web
23
Social web
23
Bibliometrics
21
Bibliometrie
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Luxury goods
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Marketingmanagement
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Online-Marketing
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Innovation
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India
14
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4
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Beatty, Sharon E.
Behl, Abhishek
Budhwar, Pawan S.
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Viswanathan, Madhu
Laroche, Michel
27
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Pereira, Vijay
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
11
Septianto, Felix
11
Sharma, Piyush
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Teng, Lefa
10
Walsh, Gianfranco
10
Chebat, Jean-Charles
9
Gupta, Suraksha
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Merchant, Altaf
9
Shukla, Paurav
9
Brenes, Esteban R.
8
Choi, Jeonghye
8
Dennis, Charles
8
Foroudi, Pantea
8
Mattila, Anna S.
8
Munjal, Surender
8
Oghazi, Pejvak
8
Wagner, Udo
8
Yang, Zhiyong
8
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Asia Pacific business review
British journal of management
European management journal
Journal of business research : JBR
Qualitative market research : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of retailing and consumer services
15
International marketing review
9
Technological forecasting & social change : an international journal
8
Asia Pacific journal of marketing and logistics
7
International business review : the official journal of the European International Business Academy
6
International journal of advertising : the review of marketing communications
6
Journal of strategic marketing
6
Business strategy and the environment
5
International journal of consumer studies
5
Psychology & marketing
5
The journal of consumer marketing
5
Thunderbird international business review
5
Human resource management
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of human resource management
4
Journal of consumer behaviour : an international research review
4
Journal of international management
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The international journal of human resource management
4
The journal of product & brand management
4
European journal of marketing
3
International journal of market research
3
Journal of consumer marketing
3
Journal of marketing theory and practice
3
Journal of world business : JWB
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
The journal of services marketing
3
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
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ECONIS (ZBW)
114
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1
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114
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
5
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
6
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
7
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
8
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
9
A passage to India : altering tracks through paternalistic welfarism for high performance in India's public sector rail undertakings
Pereira, Vijay
;
Malik, Ashish
- In:
British journal of management
34
(
2023
)
1
,
pp. 129-149
Persistent link: https://www.econbiz.de/10014279157
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
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