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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"European management review : EMR"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Consumer behaviour
Cross-cultural management
Indien
Konsumentenverhalten
Markenimage
Brand management
29
Markenführung
29
Relationship marketing
22
Beziehungsmarketing
21
Cultural identity
16
Kulturelle Identität
16
Social Web
15
Social web
15
Brand image
14
Bibliometrics
12
Bibliometrie
12
Globalization
12
Globalisierung
11
Luxury goods
11
Luxusgüter
11
Brand
9
Fashion
9
Mode
9
Internet marketing
8
Markenartikel
8
Online-Marketing
8
Personality psychology
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Digitalisierung
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Digitization
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Ethnische Gruppe
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Customer value
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Innovation
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Kundenwert
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Satisfaction
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68
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Laroche, Michel
27
Ko, Eunju
23
Diamantopoulos, Adamantios
16
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Foroudi, Pantea
13
Pereira, Vijay
12
Dennis, Charles
11
Richard, Marie-Odile
11
Sharma, Piyush
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Gupta, Suraksha
10
Malik, Ashish
10
Melewar, T. C.
10
Merchant, Altaf
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Septianto, Felix
9
Shukla, Paurav
9
Choi, Jeonghye
8
Wallpach, Sylvia von
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Geuens, Maggie
7
Guzman, Francisco
7
Kastanakis, Minas N.
7
Liu, Martin J.
7
Mattila, Anna S.
7
McLean, Graeme J.
7
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Asia Pacific business review
British journal of management
European management review : EMR
Journal of business research : JBR
Journal of retailing and consumer services
15
International marketing review
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of strategic marketing
6
European management journal
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The journal of consumer marketing
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
European journal of marketing
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Athens journal of business & economics : AJBE
1
Electronic commerce research
1
European journal of international management : EJIM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
68
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1
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
2
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
8
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
9
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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