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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Sharma, Piyush"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand image
Consumer behaviour
Indien
Konsumentenverhalten
Social Web
Welt
Brand management
27
Markenführung
27
Relationship marketing
26
Beziehungsmarketing
25
Luxury goods
22
Luxusgüter
22
Cultural identity
16
Globalization
16
Kulturelle Identität
16
Globalisierung
15
Markenimage
14
Marketing management
14
Marketingmanagement
14
Social web
14
Bibliometrics
13
Bibliometrie
13
Brand
13
Dienstleistungsqualität
13
Fashion
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Innovation
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Mode
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Service quality
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Customer satisfaction
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Internet marketing
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Kundenzufriedenheit
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China
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Firm performance
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International marketing
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Internationales Marketing
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Unternehmenserfolg
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World
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Digitalisierung
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Digitization
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103
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English
105
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Beatty, Sharon E.
Cleveland, Mark
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Sharma, Piyush
Laroche, Michel
33
Septianto, Felix
28
Dwivedi, Yogesh Kumar
22
Dhir, Amandeep
21
Prentice, Catherine
21
Rana, Nripendra P.
19
Dennis, Charles
18
Park, Jungkun
18
Thaichon, Park
18
Pantano, Eleonora
17
Chebat, Jean-Charles
16
Diamantopoulos, Adamantios
16
Richard, Marie-Odile
16
Talwar, Shalini
16
Valette-Florence, Pierre
16
Das, Gopal
15
Jebarajakirthy, Charles
15
Kaur, Puneet
15
Pereira, Vijay
15
Bartikowski, Boris
13
Foroudi, Pantea
13
Malik, Ashish
13
Melewar, T. C.
13
Balaji, M. S.
12
Filieri, Raffaele
12
Gustafsson, Anders
12
Japutra, Arnold
12
Klaus, Philipp
12
Lombart, Cindy
12
Loureiro, Sandra Maria Correia
12
Otterbring, Tobias
12
Sands, Sean
12
Teng, Lefa
12
Casaló, Luis V.
11
Donthu, Naveen
11
Flavián Blanco, Carlos
11
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Asia Pacific business review
British journal of management
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of retailing and consumer services
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International marketing review
9
The journal of services marketing
9
Asia Pacific journal of marketing and logistics
7
Journal of strategic marketing
7
European management journal
6
International journal of advertising : the review of marketing communications
6
International journal of consumer studies
6
European journal of marketing : EJM
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
Business strategy and the environment
4
Journal of international consumer marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research
3
Journal of consumer behaviour
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
Small business economics : an international journal
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
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ECONIS (ZBW)
105
Showing
1
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105
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date (oldest first)
1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
3
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
7
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
8
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
9
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
10
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
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