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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Globalization"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Globalization
Indien
Konsumentenverhalten
Welt
Consumer behaviour
80
Brand management
31
Markenführung
31
Relationship marketing
23
Beziehungsmarketing
22
Luxury goods
22
Luxusgüter
22
Fashion
17
Mode
17
Brand image
16
Markenimage
16
Social Web
16
Social web
16
Cultural identity
14
Internet marketing
14
Kulturelle Identität
14
Marketing management
14
Marketingmanagement
14
Online-Marketing
14
Bibliometrics
13
Bibliometrie
13
Brand
13
Globalisierung
12
Markenartikel
12
Customer satisfaction
9
Customer value
9
Kundenwert
9
Kundenzufriedenheit
9
Dienstleistungsqualität
8
Digitalisierung
8
Digitization
8
Service quality
8
World
8
Einzelhandel
7
Ethnic group
7
Ethnische Gruppe
7
Innovation
7
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Undetermined
65
Free
2
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Article
84
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
86
Konferenzbeitrag
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
86
Author
All
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
36
Septianto, Felix
28
Prentice, Catherine
21
Dwivedi, Yogesh Kumar
20
Park, Jungkun
18
Dhir, Amandeep
17
Sharma, Piyush
17
Chebat, Jean-Charles
16
Diamantopoulos, Adamantios
16
Rana, Nripendra P.
16
Das, Gopal
15
Dennis, Charles
15
Jebarajakirthy, Charles
15
Pantano, Eleonora
15
Pereira, Vijay
15
Thaichon, Park
15
Valette-Florence, Pierre
15
Richard, Marie-Odile
14
Kaur, Puneet
13
Talwar, Shalini
13
Balaji, M. S.
12
Bartikowski, Boris
12
Filieri, Raffaele
12
Gustafsson, Anders
12
Klaus, Philipp
12
Lombart, Cindy
12
Malik, Ashish
12
Otterbring, Tobias
12
Rowley, Chris
12
Sands, Sean
12
Teng, Lefa
12
Japutra, Arnold
11
Kukar-Kinney, Monika
11
Loureiro, Sandra Maria Correia
11
Lunardo, Renaud
11
Mortimer, Gary
11
Babin, Barry J.
10
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Asia Pacific business review
British journal of management
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of retailing and consumer services
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Asia Pacific journal of marketing and logistics
8
International marketing review
8
European management journal
6
International journal of advertising : the review of marketing communications
6
Journal of strategic marketing
6
International journal of consumer studies
5
International journal of advertising : the quarterly review of marketing communications
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of East-West business
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
International journal of Indian culture and business management
2
Journal of international marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
Small business economics : an international journal
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of consumer marketing
2
Thunderbird international business review
2
Asian journal of business ethics : AJBE
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of marketing
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
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Source
All
ECONIS (ZBW)
86
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1
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86
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
3
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
7
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
8
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
9
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
10
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
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