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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of strategic marketing"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Konsumentenverhalten
Relationship marketing
26
Beziehungsmarketing
25
Brand management
20
Markenführung
20
Cultural identity
14
Kulturelle Identität
14
Brand image
13
Globalization
13
Markenimage
13
Bibliometrics
12
Bibliometrie
12
Globalisierung
12
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Online retailing
9
Online-Handel
9
Marketing management
8
Marketingmanagement
8
Social Web
8
Social web
8
Brand
7
Customer value
7
Digitalisierung
7
Digitization
7
Einzelhandel
7
Innovation
7
Kundenwert
7
Retail trade
7
Ethnic group
6
Ethnische Gruppe
6
Fashion
6
International marketing
6
Internationales Marketing
6
Markenartikel
6
Mode
6
Personality psychology
6
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1
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Article
67
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
68
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
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English
68
Author
All
Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Laroche, Michel
31
Septianto, Felix
26
Ko, Eunju
22
Prentice, Catherine
22
Dwivedi, Yogesh Kumar
21
Park, Jungkun
18
Dhir, Amandeep
17
Jebarajakirthy, Charles
17
Chebat, Jean-Charles
16
Diamantopoulos, Adamantios
16
Rana, Nripendra P.
16
Thaichon, Park
16
Das, Gopal
15
Pantano, Eleonora
15
Balaji, M. S.
14
Japutra, Arnold
14
Richard, Marie-Odile
14
Valette-Florence, Pierre
14
Dennis, Charles
13
Kaur, Puneet
13
Sharma, Piyush
13
Talwar, Shalini
13
Bartikowski, Boris
12
Klaus, Philipp
12
Lim, Weng Marc
12
Lombart, Cindy
12
Otterbring, Tobias
12
Sands, Sean
12
Kukar-Kinney, Monika
11
Lunardo, Renaud
11
Mortimer, Gary
11
Pereira, Vijay
11
Babin, Barry J.
10
Gustafsson, Anders
10
Hollebeek, Linda D.
10
Loureiro, Sandra Maria Correia
10
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Asia Pacific business review
British journal of management
Journal of business research : JBR
Journal of marketing theory and practice : JMTP
Journal of retailing and consumer services
Journal of strategic marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International marketing review
5
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
Asia Pacific journal of marketing and logistics
3
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Psychology & marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of consumer marketing
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
68
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68
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1
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
2
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
8
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
9
Watching is valuable : consumer views : content consumption on OTT platforms
Chakraborty, Debarun
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235399
Saved in:
10
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
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