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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
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Brand management
22
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21
Beziehungsmarketing
20
Cultural identity
16
Kulturelle Identität
16
Bibliometrics
12
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
32
Septianto, Felix
26
Ko, Eunju
23
Prentice, Catherine
21
Dwivedi, Yogesh Kumar
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Park, Jungkun
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Dhir, Amandeep
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Pantano, Eleonora
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Rana, Nripendra P.
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Thaichon, Park
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Chebat, Jean-Charles
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Diamantopoulos, Adamantios
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Richard, Marie-Odile
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Jebarajakirthy, Charles
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Valette-Florence, Pierre
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Melewar, T. C.
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Sharma, Piyush
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Foroudi, Pantea
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Gupta, Suraksha
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Asia Pacific business review
British journal of management
Journal of business research : JBR
Journal of marketing theory and practice : JMTP
Journal of retailing and consumer services
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International marketing review
7
Journal of strategic marketing
6
European management journal
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The journal of services marketing
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Asian journal of business ethics : AJBE
1
Electronic commerce research
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European journal of international management : EJIM
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European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
75
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21
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
22
Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay
;
Paul, Justin
;
Starčević, Slađana
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
Saved in:
23
The effect of assortment and fulfillment on shopping assistance and efficiency : an e-tail servicescape perspective
Kautish, Pradeep
;
Paul, Justin
;
Sharma, Rajesh
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434233
Saved in:
24
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
25
An innovation resistance theory perspective on purchase of eco-friendly cosmetics
Sadiq, Mohd
;
Adil, Mohd
;
Paul, Justin
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433752
Saved in:
26
Intrinsic motivation of luxury consumers in an emerging market
Shahid, Shadma
;
Paul, Justin
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581875
Saved in:
27
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
28
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
29
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
30
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
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