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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management : BJM"
~isPartOf:"British journal of management"
~isPartOf:"Journal of East-West business"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Sharma, Piyush"
~person:"Teng, Lefa"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Cross-cultural management
Firmenimage
Indien
Konsumentenverhalten
71
Brand management
24
Markenführung
24
Globalization
21
Relationship marketing
21
Beziehungsmarketing
20
Globalisierung
20
Cultural identity
18
Kulturelle Identität
18
Innovation
15
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13
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Online-Marketing
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Sharma, Piyush
Teng, Lefa
Laroche, Michel
27
Ko, Eunju
22
Diamantopoulos, Adamantios
18
Bartikowski, Boris
14
Melewar, T. C.
13
Valette-Florence, Pierre
13
Walsh, Gianfranco
12
Chebat, Jean-Charles
11
Dennis, Charles
11
Foroudi, Pantea
11
Pereira, Vijay
11
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Malik, Ashish
9
Merchant, Altaf
9
Septianto, Felix
9
Shukla, Paurav
9
Choi, Jeonghye
8
Gupta, Suraksha
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Behl, Abhishek
7
Geuens, Maggie
7
Liu, Martin J.
7
Mattila, Anna S.
7
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7
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Asia Pacific business review
British journal of management : BJM
British journal of management
Journal of East-West business
Journal of business research : JBR
Journal of retailing and consumer services
18
The journal of services marketing
12
International marketing review
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
European journal of marketing : EJM
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
4
European management journal
4
International journal of consumer studies
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Technological forecasting & social change : an international journal
4
The journal of consumer marketing
4
International journal of advertising : the review of marketing communications
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing theory and practice
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
Asian journal of business ethics : AJBE
1
Corporate reputation review : an international journal
1
Electronic commerce research
1
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ECONIS (ZBW)
85
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85
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1
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
7
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
8
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
9
Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish
;
Sharma, Piyush
;
Sharma, Piyush
;
Vinu, Ajayan
- In:
Journal of business research : JBR
142
(
2022
),
pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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