//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific business review"
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Human relations"
~isPartOf:"Journal of historical research in marketing"
~subject:"Großbritannien"
~subject:"Kreativität"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Großbritannien
Kreativität
Werbewirkung
Advertising industry
21
Werbewirtschaft
21
Advertising
15
Werbung
15
Economic history
12
Wirtschaftsgeschichte
12
Advertising history
11
Geschichte
10
History
10
Marketing history
8
Business history
6
Unternehmensgeschichte
6
Brand management
3
Branding history
3
Creativity
3
J. Walter Thompson
3
Markenführung
3
United Kingdom
3
Advertising agencies
2
Americanization
2
Australia
2
Australien
2
Consumption history
2
Europa
2
Europe
2
Globalization
2
Ireland
2
Irland
2
Japan
2
Marketing
2
McCann Erickson
2
Schweden
2
Sweden
2
USA
2
United States
2
1913-2010
1
1960-2000
1
Advertising effects
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Beard, Fred
1
Hagiwara, Shigeru
1
Howells, Katherine Margaret
1
Kohlbacher, Florian
1
Koslow, Scott
1
McLeod, Charlotte
1
Moeran, Brian
1
O'Donohoe, Stephanie
1
Prieler, Michael
1
Sasser, Sheila L.
1
Townley, Barbara
1
more ...
less ...
Published in...
All
Asia Pacific business review
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Human relations
Journal of historical research in marketing
Journal of advertising research
12
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
4
Journal of marketing communications
3
SpringerLink / Bücher
3
European journal of marketing : EJM
2
Gender in management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Routledge advances in organizational learning and knowledge management
2
The advertising handbook
2
The marketing review
2
The service industries journal
2
Trademarks, brands, and competitiveness
2
A.E. Res.
1
Advancing research on projects and temporary organizations
1
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Breaking new ground in theory and practice
1
British journal of management : BJM
1
Business research
1
CESifo working papers
1
CORE discussion paper : DP
1
Central European business review : CEBR
1
Cmnd
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
2
Forgotten classics: The business of advertising, by Earnest Elmo Calkins (1915)
Beard, Fred
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011448774
Saved in:
3
Japan's demographic revolution? : a study of advertising practitioners? ; views on stereotypes
Kohlbacher, Florian
;
Prieler, Michael
;
Hagiwara, Shigeru
- In:
Asia Pacific business review
20
(
2014
)
2
,
pp. 249-268
Persistent link: https://www.econbiz.de/10010341295
Saved in:
4
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
5
The organization of creativity in Japanese advertising production
Moeran, Brian
- In:
Human relations
62
(
2009
)
7
,
pp. 963-985
Persistent link: https://www.econbiz.de/10003873462
Saved in:
6
The elephant in the room? : class and creative careers in British advertising agencies
McLeod, Charlotte
;
O'Donohoe, Stephanie
;
Townley, Barbara
- In:
Human relations
62
(
2009
)
7
,
pp. 1011-1039
Persistent link: https://www.econbiz.de/10003873464
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->