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~isPartOf:"Asia Pacific business review"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of bank marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Lim, Weng Marc"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Bibliometrics"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Indien"
~subject:"Luxury goods"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Bibliometrics
Consumer behaviour
Customer satisfaction
Indien
Luxury goods
Markenimage
Konsumentenverhalten
74
Relationship marketing
31
Brand management
30
Markenführung
30
Beziehungsmarketing
29
Luxusgüter
20
Social Web
20
Social web
20
Marketing management
19
Marketingmanagement
19
Bibliometrie
17
Fashion
17
Internet marketing
17
Mode
17
Online-Marketing
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Brand image
16
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11
Customer value
10
Kundenwert
10
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10
Markenartikel
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Marketing
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Bibliometric analysis
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Online retailing
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Online-Handel
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Digitalisierung
7
Digitization
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Einzelhandel
7
Innovation
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7
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94
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96
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Lim, Weng Marc
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
31
Cleveland, Mark
16
Kumar, Satish
16
Bartikowski, Boris
15
Chebat, Jean-Charles
15
Diamantopoulos, Adamantios
15
Dwivedi, Yogesh Kumar
14
Septianto, Felix
14
Valette-Florence, Pierre
14
Balaji, M. S.
13
Foroudi, Pantea
13
Melewar, T. C.
13
Pereira, Vijay
13
Richard, Marie-Odile
13
Sharma, Piyush
12
Gupta, Suraksha
11
Merchant, Altaf
11
Teng, Lefa
11
Donthu, Naveen
10
Filieri, Raffaele
10
Gustafsson, Anders
10
Guzman, Francisco
10
Kukar-Kinney, Monika
10
Malik, Ashish
10
Mattila, Anna S.
10
Oghazi, Pejvak
10
Shukla, Paurav
10
Veloutsou, Cleopatra
10
Das, Gopal
9
Dennis, Charles
9
Japutra, Arnold
9
Phau, Ian
9
Yang, Zhiyong
9
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Asia Pacific business review
European journal of marketing
International journal of bank marketing
Journal of business research : JBR
Journal of strategic marketing
The journal of consumer marketing
Journal of retailing and consumer services
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Psychology & marketing
11
European management journal
8
Technological forecasting & social change : an international journal
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of marketing theory and practice
5
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality marketing & management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Business strategy and the environment
3
Electronic commerce research
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research : JSR
3
Marketing intelligence & planning
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
The journal of services marketing
3
European journal of innovation management
2
European journal of international management : EJIM
2
Global business and organizational excellence : GBOE
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of sport management and marketing : IJSMM
2
Journal of advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Qualitative market research : an international journal
2
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ECONIS (ZBW)
96
Showing
1
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10
of
96
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articles prioritized
date (newest first)
date (oldest first)
1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
3
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
7
Exchange rate volatility and international trade
Lal, Madan
;
Kumar, Satish
;
Pandey, Dharen Kumar
;
Rai, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014383123
Saved in:
8
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
9
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
10
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
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