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~isPartOf:"Asia Pacific business review"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Beziehungsmarketing
Consumer behaviour
Digitalisierung
Indien
Konsumentenverhalten
Markenimage
Brand management
43
Markenführung
43
Relationship marketing
26
Brand image
25
Social Web
18
Social web
18
Corporate reputation
17
Cultural identity
17
Firmenimage
17
Kulturelle Identität
17
Globalization
15
Bibliometrics
14
Bibliometrie
14
Globalisierung
14
Brand
13
Luxury goods
12
Luxusgüter
12
Markenartikel
12
Personality psychology
11
Persönlichkeitspsychologie
11
Fashion
10
Mode
10
Internet marketing
9
Online-Marketing
9
Customer satisfaction
8
Digitization
8
Innovation
8
Kundenzufriedenheit
8
Marketing management
8
Marketingmanagement
8
Welt
8
World
8
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Ethnische Gruppe
7
Innovation management
7
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97
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98
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1
Conference paper
1
Konferenzbeitrag
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Author
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Melewar, T. C.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Ko, Eunju
29
Laroche, Michel
29
Valette-Florence, Pierre
17
Foroudi, Pantea
16
Bartikowski, Boris
15
Diamantopoulos, Adamantios
15
Gupta, Suraksha
14
Richard, Marie-Odile
14
Pereira, Vijay
12
Sharma, Piyush
12
Balaji, M. S.
11
Dennis, Charles
11
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Kukar-Kinney, Monika
11
Teng, Lefa
11
Malik, Ashish
10
Merchant, Altaf
10
Oghazi, Pejvak
10
Van der Merwe, Daleen
10
Wang, Cheng Lu
10
Chebat, Jean-Charles
9
Erasmus, Alet C.
9
Parida, Vinit
9
Septianto, Felix
9
Shukla, Paurav
9
Arslanagic-Kalajdzic, Maja
8
Bang, Nguyen
8
Choi, Jeonghye
8
Cornwell, T. Bettina
8
Geuens, Maggie
8
Guzman, Francisco
8
Mattila, Anna S.
8
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Asia Pacific business review
International journal of consumer studies
Journal of business research : JBR
Qualitative market research : an international journal
The journal of consumer marketing
Journal of retailing and consumer services
16
Journal of strategic marketing
10
International marketing review
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
European journal of marketing : EJM
6
Journal of marketing theory and practice
6
European management journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of consumer behaviour : an international research review
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Technological forecasting & social change : an international journal
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
Journal of service research : JSR
4
Psychology & marketing
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The marketing review
3
Corporate reputation review
2
European journal of marketing
2
International journal of Indian culture and business management
2
International studies of management and organization
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The international journal of bank marketing : IJBM
2
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
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ECONIS (ZBW)
98
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1
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98
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date (oldest first)
1
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
7
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
8
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
9
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
10
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
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