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~isPartOf:"Asia Pacific business review"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Phau, Ian"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Social web"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
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50
Brand image
29
Relationship marketing
26
Beziehungsmarketing
25
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Cleveland, Mark
Kim, Kyung Hoon
Melewar, T. C.
Paul, Justin
Phau, Ian
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Laroche, Michel
29
Ko, Eunju
25
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15
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Richard, Marie-Odile
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Asia Pacific business review
International journal of consumer studies
Journal of business research : JBR
Qualitative market research : an international journal
The journal of consumer marketing
Journal of retailing and consumer services
18
Journal of strategic marketing
10
International marketing review
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Journal of fashion marketing and management
7
European management journal
5
Journal of consumer behaviour : an international research review
5
Journal of international consumer marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
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The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
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Australasian marketing journal
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Business strategy and the environment
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International business review : the official journal of the European International Business Academy
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International journal of market research
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International studies of management and organization
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Journal of marketing management : MM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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The marketing review
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Young consumers : insight and ideas for responsible marketers
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Asia-Pacific journal of business administration
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Corporate reputation review
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Direct marketing : an international journal
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International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
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Journal of consumer behaviour
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ECONIS (ZBW)
90
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90
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1
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
8
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
9
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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