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~isPartOf:"Asia Pacific business review"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Mode"
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Consumer behaviour
Indien
Mode
Konsumentenverhalten
63
Brand management
27
Markenführung
27
Relationship marketing
23
Beziehungsmarketing
22
Luxury goods
20
Luxusgüter
20
Fashion
18
Social Web
17
Social web
17
Brand image
15
Markenimage
15
Bibliometrics
14
Bibliometrie
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Internet marketing
14
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Marketing management
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Marketingmanagement
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Brand
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Clothing industry
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Corporate reputation
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Customer satisfaction
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Firmenimage
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Innovation
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Kundenzufriedenheit
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South Korea
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69
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
29
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Filieri, Raffaele
12
Richard, Marie-Odile
12
Teng, Lefa
12
Pereira, Vijay
11
Septianto, Felix
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Sharma, Piyush
10
Shukla, Paurav
10
Van der Merwe, Daleen
10
Veloutsou, Cleopatra
10
Wang, Cheng Lu
10
Chebat, Jean-Charles
9
Erasmus, Alet C.
9
Merchant, Altaf
9
Choi, Jeonghye
8
Guzman, Francisco
8
Malik, Ashish
8
Mattila, Anna S.
8
Phau, Ian
8
Wiedmann, Klaus-Peter
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Demangeot, Catherine
7
Dennis, Charles
7
Geuens, Maggie
7
Gupta, Suraksha
7
Liu, Martin J.
7
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Asia Pacific business review
International journal of consumer studies
Journal of business research : JBR
The journal of consumer marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing and consumer services
15
Asia Pacific journal of marketing and logistics
7
European management journal
6
International journal of advertising : the review of marketing communications
5
Journal of strategic marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of global fashion marketing : JGfM
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Psychology & marketing
3
Advances in finance, accounting, and economics (AFAE) book series
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
Services marketing cases in emerging markets : an asian perspective
2
The journal of services marketing
2
Advances in culture, tourism and hospitality research
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Development agenda of Third World countries under the WTO regime ; 2
1
Electronic commerce research
1
Emerald insight
1
Enhancing enterprise competitiveness : (strategy, operations and finance)
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
70
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70
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
9
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
10
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
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