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~isPartOf:"Asia Pacific business review"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Indien
Konsumentenverhalten
71
Brand management
32
Markenführung
32
Relationship marketing
23
Beziehungsmarketing
22
Luxury goods
22
Luxusgüter
22
Fashion
18
Mode
18
Brand image
17
Markenimage
17
Social Web
16
Social web
16
Internet marketing
15
Online-Marketing
15
Brand
14
Marketing management
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Marketingmanagement
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Markenartikel
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Bibliometrics
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Cultural identity
9
Customer value
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Kulturelle Identität
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Kundenwert
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Digitalisierung
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Digitization
7
Innovation
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International marketing
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Internationales Marketing
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Advertising effects
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Bekleidungsindustrie
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China
6
Clothing industry
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Corporate reputation
6
Einzelhandel
6
Firmenimage
6
Luxury
6
Nachhaltige Entwicklung
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72
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Aufsatz in Zeitschrift
73
Konferenzbeitrag
2
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
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Author
All
Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Teng, Lefa
Laroche, Michel
30
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Richard, Marie-Odile
12
Shukla, Paurav
12
Pereira, Vijay
11
Sharma, Piyush
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Septianto, Felix
10
Wang, Cheng Lu
10
Chebat, Jean-Charles
9
Christodoulides, George
9
Filieri, Raffaele
9
Guzman, Francisco
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Liu, Martin J.
8
Malik, Ashish
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Demangeot, Catherine
7
Geuens, Maggie
7
Gupta, Suraksha
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Papadopoulos, Nicolas G.
7
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Asia Pacific business review
International marketing review
Journal of business research : JBR
The journal of consumer marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of retailing and consumer services
15
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of consumer studies
5
Journal of strategic marketing
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
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ECONIS (ZBW)
73
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73
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
5
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
6
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
7
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
8
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
9
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
10
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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