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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour"
~isPartOf:"Services marketing cases in emerging markets : an asian perspective"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Beatty, Sharon E."
~person:"Guzman, Francisco"
~person:"Iyer, Rajesh"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Wang, Cheng Lu"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Relationship marketing"
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Consumer behaviour
Indien
Relationship marketing
Konsumentenverhalten
78
Brand management
31
Markenführung
31
Beziehungsmarketing
25
Luxury goods
22
Luxusgüter
22
Brand image
19
Markenimage
19
Social Web
18
Social web
18
Fashion
17
Mode
17
Internet marketing
16
Marketing management
16
Marketingmanagement
16
Online-Marketing
16
Bibliometrics
15
Bibliometrie
15
Brand
13
Markenartikel
13
Customer value
9
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8
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Nachhaltigkeit
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Persönlichkeitspsychologie
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Sustainability
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Sustainable development
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Corporate reputation
7
Digitalisierung
7
Digitization
7
Einzelhandel
7
Firmenimage
7
Innovation
7
Retail trade
7
Bekleidungsindustrie
6
Clothing industry
6
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90
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90
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90
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2
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2
Case study
2
Collection of articles of several authors
2
Conference paper
2
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2
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2
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Language
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English
Author
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Beatty, Sharon E.
Guzman, Francisco
Iyer, Rajesh
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Wang, Cheng Lu
Laroche, Michel
28
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Bartikowski, Boris
14
Richard, Marie-Odile
14
Dwivedi, Yogesh Kumar
12
Balaji, M. S.
11
Sharma, Piyush
11
Teng, Lefa
11
Kukar-Kinney, Monika
10
Pereira, Vijay
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Merchant, Altaf
9
Septianto, Felix
9
Shukla, Paurav
9
Arslanagic-Kalajdzic, Maja
8
Choi, Jeonghye
8
Geuens, Maggie
8
Gupta, Suraksha
8
Malik, Ashish
8
Mattila, Anna S.
8
Oghazi, Pejvak
8
Yang, Zhiyong
8
Babin, Barry J.
7
Behl, Abhishek
7
Cornwell, T. Bettina
7
Donthu, Naveen
7
Liu, Martin J.
7
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Published in...
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Asia Pacific business review
Journal of business research : JBR
Journal of consumer behaviour
Services marketing cases in emerging markets : an asian perspective
The journal of consumer marketing
Journal of retailing and consumer services
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
The journal of product & brand management
11
International marketing review
10
Asia Pacific journal of marketing and logistics
9
International journal of consumer studies
7
Journal of strategic marketing
7
The journal of services marketing
6
International journal of advertising : the review of marketing communications
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing theory and practice
5
Psychology & marketing
5
European journal of marketing : EJM
4
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer behaviour : an international research review
4
Journal of service research : JSR
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Advances in culture, tourism and hospitality research
1
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Asian journal of business ethics : AJBE
1
British journal of management
1
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ECONIS (ZBW)
92
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92
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1
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
4
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
5
Impacts of consumer cognitive process to ascertain online fake review : a cognitive dissonance theory approach
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Kumar, Ajay
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468809
Saved in:
6
The Journal of Consumer Behaviour's first 20 years
Eastman, Jacqueline Kilsheimer
;
Muncy, James A.
;
Jain, …
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1282-1295
Persistent link: https://www.econbiz.de/10014368266
Saved in:
7
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
8
Measuring the bandwagon effect : development of a generalized bandwagon luxury motivation scale
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 801-817
Persistent link: https://www.econbiz.de/10014326259
Saved in:
9
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
10
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
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