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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour"
~isPartOf:"Services marketing cases in emerging markets : an asian perspective"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Wang, Cheng Lu"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Relationship marketing"
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Consumer behaviour
Firmenimage
Relationship marketing
Konsumentenverhalten
64
Brand management
26
Markenführung
26
Beziehungsmarketing
23
Luxury goods
20
Luxusgüter
20
Fashion
17
Mode
17
Social Web
16
Social web
16
Internet marketing
15
Online-Marketing
15
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14
Marketingmanagement
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Einzelhandel
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Innovation management
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Innovationsmanagement
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Wang, Cheng Lu
Laroche, Michel
28
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Bartikowski, Boris
14
Richard, Marie-Odile
14
Melewar, T. C.
13
Dwivedi, Yogesh Kumar
12
Balaji, M. S.
11
Chebat, Jean-Charles
11
Teng, Lefa
11
Foroudi, Pantea
10
Kukar-Kinney, Monika
10
Veloutsou, Cleopatra
10
Dennis, Charles
9
Filieri, Raffaele
9
Gupta, Suraksha
9
Septianto, Felix
9
Walsh, Gianfranco
9
Arslanagic-Kalajdzic, Maja
8
Choi, Jeonghye
8
Geuens, Maggie
8
Mattila, Anna S.
8
Merchant, Altaf
8
Oghazi, Pejvak
8
Sharma, Piyush
8
Shukla, Paurav
8
Yang, Zhiyong
8
Babin, Barry J.
7
Cornwell, T. Bettina
7
Donthu, Naveen
7
Guzman, Francisco
7
Iyer, Rajesh
7
Liu, Martin J.
7
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Asia Pacific business review
Journal of business research : JBR
Journal of consumer behaviour
Services marketing cases in emerging markets : an asian perspective
The journal of consumer marketing
Journal of retailing and consumer services
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Asia Pacific journal of marketing and logistics
7
International journal of consumer studies
7
International marketing review
7
Journal of strategic marketing
7
International journal of advertising : the review of marketing communications
5
The journal of services marketing
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer behaviour : an international research review
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Qualitative market research : an international journal
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Advances in culture, tourism and hospitality research
1
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Asian journal of business ethics : AJBE
1
British journal of management
1
British journal of management : BJM
1
Business, finance and economics of China
1
Cross cultural management : an international journal
1
Cross-cultural buyer behavior
1
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ECONIS (ZBW)
77
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77
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
3
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
4
Impacts of consumer cognitive process to ascertain online fake review : a cognitive dissonance theory approach
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Kumar, Ajay
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468809
Saved in:
5
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
The bright side of online consumer behavior : continuance intention for mobile payments
Purohit, Sonal
;
Arora, Rakhi
;
Paul, Justin
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 523-542
Persistent link: https://www.econbiz.de/10013275506
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
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