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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Foroudi, Pantea"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand
Consumer behaviour
80
Konsumentenverhalten
80
Brand management
38
Markenführung
38
Brand image
25
Markenimage
25
Relationship marketing
25
Beziehungsmarketing
24
Luxury goods
21
Luxusgüter
21
Bibliometrics
19
Bibliometrie
19
Marketing management
19
Marketingmanagement
19
Social Web
19
Social web
19
Fashion
18
Innovation
18
Internet marketing
18
Mode
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Online-Marketing
18
Corporate reputation
14
Firmenimage
14
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14
Innovationsmanagement
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Indien
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Customer value
9
Digitalisierung
9
Digitization
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Kundenwert
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Multinationales Unternehmen
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Transnational corporation
8
Customer satisfaction
7
Einzelhandel
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Emerging economies
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Beatty, Sharon E.
Behl, Abhishek
Foroudi, Pantea
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Gupta, Suraksha
5
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Melewar, T. C.
4
Phau, Ian
4
Shukla, Paurav
4
Augusto, Mário Gomes
3
Davvetas, Vasileios
3
Grohs, Reinhard
3
Jin, Zhongqi
3
Koll, Oliver
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Torres, Pedro M.
3
Valette-Florence, Pierre
3
Veloutsou, Cleopatra
3
Wallpach, Sylvia von
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Baker, Thomas L.
2
Bogomolova, Svetlana
2
Buchanan-Oliver, Margo
2
Chen, Qimei
2
Cottam, Susan
2
Czinkota, Michael R.
2
Dass, Mayukh
2
Dawes, John
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Espersen, Peter
2
Espinosa, Jennifer A.
2
Ewing, Michael
2
Fetscherin, Marc
2
Filieri, Raffaele
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Asia Pacific business review
Journal of business research : JBR
Qualitative market research : an international journal
International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
Corporate reputation review
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
European journal of international management : EJIM
1
European management review : EMR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of hospitality management
1
Journal of consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
4
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
5
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
6
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
7
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
8
"Masstige" marketing : a review, synthesis and research agenda
Kumar, Ajay
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 384-398
Persistent link: https://www.econbiz.de/10012230511
Saved in:
9
Constructing a typology of luxury brand consumption practices
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Journal of business research : JBR
99
(
2019
),
pp. 414-421
Persistent link: https://www.econbiz.de/10012023670
Saved in:
10
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
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