Constructing a typology of luxury brand consumption practices
Year of publication: |
2019
|
---|---|
Authors: | Seo, Yuri ; Buchanan-Oliver, Margo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 414-421
|
Subject: | Brands | Luxury | Social practices | Meaning construction | ZMET | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management |
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