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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Krishen, Anjala S."
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Online-Marketing
Consumer behaviour
77
Konsumentenverhalten
77
Brand management
30
Markenführung
30
Relationship marketing
24
Beziehungsmarketing
23
Social Web
23
Social web
23
Luxury goods
21
Luxusgüter
21
Internet marketing
19
Bibliometrics
18
Bibliometrie
18
Fashion
18
Marketing management
18
Marketingmanagement
18
Mode
18
Brand image
16
Markenimage
16
Innovation
14
Brand
12
India
11
Indien
11
Nachhaltige Entwicklung
11
Sustainable development
11
Innovation management
10
Innovationsmanagement
10
Customer satisfaction
9
Customer value
9
Kundenwert
9
Kundenzufriedenheit
9
Markenartikel
9
Digitalisierung
8
Digitization
8
Market research
8
Marktforschung
8
Multinationales Unternehmen
8
Transnational corporation
8
Cultural identity
7
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18
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Article
19
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Article in journal
Conference paper
Aufsatz in Zeitschrift
19
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Spanish
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Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
Krishen, Anjala S.
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Filieri, Raffaele
7
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Dwivedi, Yogesh Kumar
5
Kim, Juran
5
Choi, Jeonghye
4
Rana, Nripendra P.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bartikowski, Boris
3
Hajli, Nick
3
Kim, Alex Jiyoung
3
Milne, George R.
3
Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bala, Pradip Kumar
2
Bazi, Saleh
2
Bellman, Steven
2
Bianchi, Constanza
2
Bouzaabia, Rym
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Choi, Yung Kyun
2
Chung, Jaihak
2
Cui, Geng
2
Curras-Perez, Rafael
2
Dennis, Charles
2
Dessart, Laurence
2
Donthu, Naveen
2
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Asia Pacific business review
Journal of business research : JBR
Qualitative market research : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European management journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of production research
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global information management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
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Source
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ECONIS (ZBW)
19
Showing
1
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10
of
19
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
2
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
3
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
4
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
5
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
6
The danger of flavor : e-cigarettes, social media, and the interplay of generations
Krishen, Anjala S.
;
Hu, Han-fen
;
Spivak, Andrew L.
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 884-896
Persistent link: https://www.econbiz.de/10012581671
Saved in:
7
Digital and social media marketing in global business environment
Kim, Kyung Hoon
- In:
Journal of business research : JBR
131
(
2021
),
pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Saved in:
8
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
9
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
10
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
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