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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Indien
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Nachhaltige Entwicklung
Konsumentenverhalten
70
Brand management
29
Markenführung
29
Relationship marketing
23
Beziehungsmarketing
22
Luxury goods
20
Luxusgüter
20
Bibliometrics
17
Bibliometrie
17
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Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Laroche, Michel
26
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Pereira, Vijay
10
Sharma, Piyush
10
Teng, Lefa
10
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Merchant, Altaf
9
Septianto, Felix
9
Shukla, Paurav
9
Chebat, Jean-Charles
8
Choi, Jeonghye
8
Gupta, Suraksha
8
Veloutsou, Cleopatra
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Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Foroudi, Pantea
7
Geuens, Maggie
7
Martin, Drew
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Oghazi, Pejvak
7
Roy, Rajat
7
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7
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Asia Pacific business review
Journal of business research : JBR
Qualitative market research : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of retailing and consumer services
14
Technological forecasting & social change : an international journal
8
Asia Pacific journal of marketing and logistics
7
International marketing review
7
Business strategy and the environment
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of strategic marketing
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Psychology & marketing
4
The journal of consumer marketing
4
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of consumer marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
British journal of management
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of human resource management
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international management
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management decision
2
Marketing letters : a journal of research in marketing
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
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ECONIS (ZBW)
90
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71
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
72
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
73
Green marketing' functions in building corporate image in the retail setting
Ko, Eunju
;
Hwang, Yoo Kyung
;
Kim, Eun Young
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
Saved in:
74
Post-.GEF people management challenges : a study of India's information technology sector
Malik, Ashish
- In:
Asia Pacific business review
19
(
2013
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10009757892
Saved in:
75
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
76
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon
;
Jeon, Byung Joo
;
Jung, Hong Seob
;
Lu, Wei
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1612-1617
Persistent link: https://www.econbiz.de/10009681914
Saved in:
77
Fashion marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
78
From impactful research to sustainable innovations for subsistence marketplaces
Nakata, Cheryl
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1657
Persistent link: https://www.econbiz.de/10009683176
Saved in:
79
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
80
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
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