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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Munjal, Surender"
~person:"Paul, Justin"
~person:"Rana, Nripendra P."
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Bibliometrics"
~subject:"Brand"
~subject:"Indien"
~subject:"Social Web"
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Bibliometrics
Brand
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Consumer behaviour
70
Konsumentenverhalten
70
Brand management
31
Markenführung
31
Relationship marketing
23
Beziehungsmarketing
22
Internet marketing
21
Online-Marketing
21
Luxury goods
20
Luxusgüter
20
Social web
19
Brand image
17
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17
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India
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Einzelhandel
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Retail trade
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Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Kim, Kyung Hoon
Ko, Eunju
Munjal, Surender
Paul, Justin
Rana, Nripendra P.
Roy, Sanjit
Seo, Yuri
Pereira, Vijay
11
Filieri, Raffaele
10
Kumar, Satish
10
Malik, Ashish
9
Veloutsou, Cleopatra
9
Foroudi, Pantea
7
Oghazi, Pejvak
7
Ribeiro Soriano, Domingo
7
Rowley, Chris
7
Vrontis, Demetris
7
Dhir, Amandeep
6
Diamantopoulos, Adamantios
6
Flavián Blanco, Carlos
6
Krishen, Anjala S.
6
Mariani, Marcello M.
6
Merchant, Altaf
6
Richard, Marie-Odile
6
Behl, Abhishek
5
Budhwar, Pawan S.
5
Donthu, Naveen
5
Gupta, Suraksha
5
Gustafsson, Anders
5
Guzman, Francisco
5
Islam, Nazrul
5
Lim, Weng Marc
5
Mandler, Timo
5
Ortinau, David J.
5
Phau, Ian
5
Shukla, Paurav
5
Agarwal, Shaurya
4
Berezan, Orie
4
Bigné Alcañiz, J. Enrique
4
Casaló, Luis V.
4
Choi, Jeonghye
4
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Asia Pacific business review
Journal of business research : JBR
The journal of consumer marketing
International journal of Indian culture and business management
12
Journal of retailing and consumer services
11
International business review : the official journal of the European International Business Academy
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Technological forecasting & social change : an international journal
7
The marketing review
5
Information systems management
4
International journal of advertising : the review of marketing communications
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
European management journal
3
International journal of consumer studies
3
Journal of consumer behaviour
3
Journal of strategic marketing
3
Business strategy and the environment
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business information systems : IJBIS
2
International marketing review
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of world business : JWB
2
Management international review : MIR ; journal of international business
2
Services marketing cases in emerging markets : an asian perspective
2
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Benchmarking : an international journal
1
British journal of management : BJM
1
Business/Economics
1
Cambridge journal of economics
1
Cross-cultural buyer behavior
1
Development agenda of Third World countries under the WTO regime ; 2
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Enhancing enterprise competitiveness : (strategy, operations and finance)
1
Entrepreneurship and regional development : an international journal
1
European journal of innovation management : EJIM
1
European journal of international management : EJIM
1
European journal of marketing
1
European management review : EMR
1
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ECONIS (ZBW)
51
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
3
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
4
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
9
Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish
;
Sharma, Piyush
;
Sharma, Piyush
;
Vinu, Ajayan
- In:
Journal of business research : JBR
142
(
2022
),
pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
Saved in:
10
A comparative analysis of Indian and Chinese FDI into Africa : the role of governance and alliances
Munjal, Surender
;
Varma, Sumati
;
Bhatnagar, Ankur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 1018-1033
Persistent link: https://www.econbiz.de/10013325770
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