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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Filieri, Raffaele"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Mode"
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Consumer behaviour
Indien
Mode
Konsumentenverhalten
69
Brand management
31
Markenführung
31
Relationship marketing
25
Social Web
25
Social web
25
Beziehungsmarketing
24
Luxury goods
23
Luxusgüter
23
Internet marketing
21
Online-Marketing
21
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17
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16
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Marketingmanagement
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Innovation
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Beatty, Sharon E.
Filieri, Raffaele
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
28
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Richard, Marie-Odile
12
Teng, Lefa
12
Pereira, Vijay
11
Septianto, Felix
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Sharma, Piyush
10
Shukla, Paurav
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Choi, Jeonghye
8
Guzman, Francisco
8
Malik, Ashish
8
Mattila, Anna S.
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Demangeot, Catherine
7
Geuens, Maggie
7
Gupta, Suraksha
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Phau, Ian
7
Roggeveen, Anne L.
7
Roy, Rajat
7
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Asia Pacific business review
Journal of business research : JBR
The journal of consumer marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing and consumer services
15
Asia Pacific journal of marketing and logistics
7
European management journal
6
International journal of advertising : the review of marketing communications
6
International journal of consumer studies
6
Psychology & marketing
6
Journal of strategic marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Technological forecasting & social change : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of global fashion marketing : JGfM
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Tourism management : research, policies, practice
3
Advances in finance, accounting, and economics (AFAE) book series
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Qualitative market research : an international journal
2
Services marketing cases in emerging markets : an asian perspective
2
The journal of services marketing
2
Advances in culture, tourism and hospitality research
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Development agenda of Third World countries under the WTO regime ; 2
1
Electronic commerce research
1
Emerald insight
1
Enhancing enterprise competitiveness : (strategy, operations and finance)
1
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ECONIS (ZBW)
76
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76
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1
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
7
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
8
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
9
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
10
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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