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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~subject:"Bibliometrics"
~subject:"Brand"
~subject:"Indien"
~subject:"Social Web"
~type_genre:"Conference paper"
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Asia Pacific business review
Journal of business research : JBR
The journal of consumer marketing
Australasian accounting business and finance journal : AABF
18
Reinventing management strategies : the design for future ; issues in marketing and finance
11
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
India policy forum
10
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
9
Ethics, governance and corporate social responsibility in India : issues and perspectives
9
Innovation Systems, Economic Development and Public Policy : Sustainable Options from Emerging Economies : essays in honour of Lakhwinder Singh
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
International journal of advertising : the quarterly review of marketing communications
8
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
7
Managing Pandemic and Correcting Development Fundamentals : India’s Great Challenge
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
The IUP journal of applied finance : IJAF
7
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
6
Business horizons
6
Employment and labour market in North-East India : interrogating structural changes
6
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
6
Indian Business Groups and Other Corporations : Comparative Organisational Perspectives on Indian Corporate Firms
6
Research in finance
6
South Asian journal of management : SAJM
6
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
5
New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
5
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
5
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of economics and financial issues : IJEFI
4
Repositioning business : a strategic response to COVID-19 : proceedings of the 3rd International Conference on "Impact of Current Events on the Future of Busines" (3rd ICEFB, 2021), 23 & 24 April, 2021, Hyderabad, India
4
The IUP journal of business strategy : IJBS
4
The IUP journal of management research : IJMR
4
Towards Digital and Sustainable Organisations : People, Platforms, and Ecosystems
4
Adapting to the future : how digitalization shapes sustainable logistics and resilient supply chain management
3
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
3
Bridging the gap between advertising academia and practice
3
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
3
Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
3
Computational & mathematical organization theory
3
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
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1
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
2
"Can you do something about the price?" : exploring the Indian deal and bargaining-prone customer
Dawra, Jagrook
;
Katyal, Kanupriya
;
Gupta, Vipin
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 356-366
Persistent link: https://www.econbiz.de/10011480660
Saved in:
3
Does outcome quality matter? : an investigation in the context of banking services in an emerging market
Jain, Sonali
;
Jain, Sanjay K.
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011480640
Saved in:
4
Marketing sustainability in the luxury lodging industry : a thematic analysis of preferences amongst the Indian transition generation
Rishi, Meghna
;
Jauhari, Vinnie
;
Joshi, Gaurav
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 376-391
Persistent link: https://www.econbiz.de/10011480688
Saved in:
5
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
6
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
7
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
8
How to derive consensus among various marketing journal ranks?
Theußl, Stefan
;
Reutterer, Thomas
;
Hornik, Kurt
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 998-1006
Persistent link: https://www.econbiz.de/10010364058
Saved in:
9
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
10
New insights into online consumption communities and netnography
Weijo, Henri
;
Hietanen, Joel
;
Mattila, Pekka
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2072-2078
Persistent link: https://www.econbiz.de/10010400115
Saved in:
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