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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Choi, Jeonghye"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~person:"Viswanathan, Madhu"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Innovation"
~subject:"Kundenwert"
~subject:"Markenartikel"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Indien
Innovation
Kundenwert
Markenartikel
Nachhaltige Entwicklung
Konsumentenverhalten
87
Brand management
39
Markenführung
39
Relationship marketing
27
Beziehungsmarketing
26
Social Web
26
Social web
26
Internet marketing
22
Online-Marketing
22
Brand image
21
Luxury goods
21
Luxusgüter
21
Markenimage
21
Bibliometrics
18
Bibliometrie
18
Fashion
18
Mode
18
Marketing management
17
Marketingmanagement
17
Brand
15
India
11
Sustainable development
11
Innovation management
10
Innovationsmanagement
10
Online retailing
10
Online-Handel
10
Customer value
9
Einzelhandel
9
Retail trade
9
Digitalisierung
8
Digitization
8
Multinationales Unternehmen
8
Personality psychology
8
Persönlichkeitspsychologie
8
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86
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1
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113
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2
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Article in journal
Conference paper
Aufsatz in Zeitschrift
115
Collection of articles of several authors
3
Sammelwerk
3
Konferenzbeitrag
2
Language
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English
Spanish
Author
All
Beatty, Sharon E.
Behl, Abhishek
Choi, Jeonghye
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Viswanathan, Madhu
Laroche, Michel
27
Huarng, Kun-Huang
19
Cleveland, Mark
16
Sharma, Piyush
16
Diamantopoulos, Adamantios
14
Bouncken, Ricarda B.
13
Parida, Vinit
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
12
Gupta, Suraksha
12
Pereira, Vijay
12
Richard, Marie-Odile
12
Rowley, Chris
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Filieri, Raffaele
10
Gustafsson, Anders
10
Oghazi, Pejvak
10
Chebat, Jean-Charles
9
Foroudi, Pantea
9
Kraus, Sascha
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Merchant, Altaf
9
Shukla, Paurav
9
Kohtamäki, Marko
8
Mattila, Anna S.
8
Vrontis, Demetris
8
Wagner, Udo
8
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Asia Pacific business review
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of retailing and consumer services
15
International marketing review
10
Technological forecasting & social change : an international journal
9
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
Business strategy and the environment
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of consumer studies
5
Journal of strategic marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
European management journal
4
Journal of consumer behaviour : an international research review
4
Journal of international management
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of product & brand management
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
European journal of marketing
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of consumer marketing
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Management decision
3
British journal of management
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of human resource management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
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ECONIS (ZBW)
115
Showing
1
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10
of
115
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date (oldest first)
1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
4
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
5
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
6
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
7
INNOSERV: generalized scale for perceived service innovation
Monahar, Sridhar
;
Paul, Justin
;
Strong, Carolyn
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014294783
Saved in:
8
Managing disruptive technologies for innovative healthcare solutions : the role of high-involvement work systems and technologically-mediated relational coordination
Malik, Ashish
;
Kumar, Satish
;
Basu, Shubhabrata
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014288828
Saved in:
9
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
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