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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Choi, Jeonghye"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~person:"Viswanathan, Madhu"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Internet marketing"
~subject:"Kundenwert"
~subject:"Markenartikel"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Indien
Internet marketing
Kundenwert
Markenartikel
Nachhaltige Entwicklung
Konsumentenverhalten
89
Brand management
40
Markenführung
40
Relationship marketing
28
Beziehungsmarketing
27
Social Web
26
Social web
26
Brand image
23
Markenimage
23
Online-Marketing
22
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Marketingmanagement
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Brand
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India
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Innovationsmanagement
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Online retailing
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Online-Handel
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Customer value
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Einzelhandel
9
Retail trade
9
Digitalisierung
8
Digitization
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Multinationales Unternehmen
8
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Persönlichkeitspsychologie
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111
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Aufsatz in Zeitschrift
113
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Sammelwerk
3
Konferenzbeitrag
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English
Spanish
Author
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Beatty, Sharon E.
Behl, Abhishek
Choi, Jeonghye
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Viswanathan, Madhu
Laroche, Michel
27
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Pereira, Vijay
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Sharma, Piyush
10
Shukla, Paurav
10
Chebat, Jean-Charles
9
Gupta, Suraksha
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Donthu, Naveen
8
Foroudi, Pantea
8
Mattila, Anna S.
8
Melewar, T. C.
8
Rana, Nripendra P.
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Bigné Alcañiz, J. Enrique
7
Christodoulides, George
7
Dennis, Charles
7
Geuens, Maggie
7
Gustafsson, Anders
7
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Asia Pacific business review
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of retailing and consumer services
15
International marketing review
9
Technological forecasting & social change : an international journal
9
Asia Pacific journal of marketing and logistics
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the review of marketing communications
7
Journal of strategic marketing
6
Business strategy and the environment
5
European management journal
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of consumer studies
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
Journal of consumer behaviour : an international research review
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
The journal of product & brand management
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
European journal of marketing
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of consumer marketing
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
British journal of management
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of human resource management
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global information management
2
Journal of international management
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
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ECONIS (ZBW)
113
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1
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113
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
6
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
7
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
8
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
9
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
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