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~isPartOf:"Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Lim, Weng Marc"
~person:"O'Cass, Aron"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
~subject:"Viral marketing"
~type:"article"
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Bibliometrics
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Indien
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Viral marketing
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38
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38
Brand management
18
Markenführung
18
Bibliometrie
17
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17
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Balaji, M. S.
Galindo Martín, Miguel Angel
Guzman, Francisco
Lim, Weng Marc
O'Cass, Aron
Paul, Justin
Roy, Sanjit
Pereira, Vijay
14
Kumar, Satish
12
Adomako, Samuel
11
Kraus, Sascha
11
Parida, Vinit
10
Sharma, Piyush
10
Vrontis, Demetris
10
Huarng, Kun-Huang
8
Malik, Ashish
8
Ahlstrom, David
7
Behl, Abhishek
7
Dana, Leo Paul
7
Kaciak, Eugene
7
Ko, Eunju
7
Lanivich, Stephen E.
7
Laroche, Michel
7
Méndez Picazo, María Teresa
7
Oghazi, Pejvak
7
Welsh, Dianne H. B.
7
Wincent, Joakim
7
Awruk, Katarzyna
6
Balmer, John M. T.
6
Budhwar, Pawan S.
6
Dhir, Amandeep
6
Haddoud, Mohamed Yacine
6
Jones, Paul
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Laker, Benjamin
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Mariani, Marcello M.
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Mas-Tur, Alicia
6
Miles, Morgan P.
6
Shukla, Paurav
6
Tang, Jintong
6
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5
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5
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5
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
European journal of marketing : EJM
International marketing review
Journal of business research : JBR
Journal of strategic marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
European management journal
4
The journal of services marketing
4
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
Journal of business-to-business marketing
3
Journal of retailing and consumer services
3
The journal of product & brand management
3
Asia Pacific business review
2
Australasian marketing journal
2
Electronic commerce research
2
Entrepreneurship and regional development : an international journal
2
European journal of innovation management
2
Global business and organizational excellence : GBOE
2
International journal of Indian culture and business management
2
International journal of bank marketing
2
International journal of manpower
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Review of managerial science : RMS
2
Services marketing cases in emerging markets : an asian perspective
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of business & industrial marketing
2
The service industries journal
2
Analyzing the relationship between innovation, value creation, and entrepreneurship
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Business strategy and the environment
1
Career development international
1
Development agenda of Third World countries under the WTO regime ; 2
1
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46
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
3
Exchange rate volatility and international trade
Lal, Madan
;
Kumar, Satish
;
Pandey, Dharen Kumar
;
Rai, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014383123
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
6
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
The state of the art of strategic leadership
Singh, Anjali
;
Lim, Weng Marc
;
Jha, Sumi
;
Kumar, Satish
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014281041
Saved in:
9
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
10
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
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