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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Business & information systems engineering"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~subject:"Internet marketing"
~subject:"Social Web"
~subject:"Viral marketing"
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Asia Pacific journal of marketing and logistics
Business & information systems engineering
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
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9
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7
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E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
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European journal of marketing : EJM
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Handbook of social media management : value chain and business models in changing media markets
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1
Being informed or getting the product? : how the coexistence of scarcity cues and online consumer reviews affects online purchase decisions
Wrabel, Andrea
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Business & information systems engineering
64
(
2022
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10013445676
Saved in:
2
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
3
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
4
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
5
The effects of regulatory focus and tie strength on word-of-mouth behaviour
Chung, Cindy
;
Tsai, Qianyi
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10003883512
Saved in:
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