//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"NBER working paper series"
~language:"eng"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Rauchen"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Psychology of advertising
Rauchen
Relationship marketing
Advertising
139
Werbung
139
Consumer behaviour
114
Konsumentenverhalten
114
Internet marketing
93
Online-Marketing
93
Advertising effects
88
Werbewirkung
88
International marketing
51
Internationales Marketing
51
Brand image
37
Brand management
37
Markenführung
37
Social Web
34
Social web
34
Marketing management
27
Marketingmanagement
27
USA
23
United States
23
Beziehungsmarketing
22
Theorie
18
Theory
18
Viral marketing
18
Virales Marketing
18
E-commerce
15
Electronic Commerce
15
Online retailing
15
Online-Handel
15
Social media
15
Brand
14
Fernsehwerbung
14
Markenartikel
14
Television advertising
14
Arzneimittel
13
Celebrity endorsement
13
Celebrity-Werbung
13
Customer satisfaction
13
Firm performance
13
more ...
less ...
Online availability
All
Undetermined
31
Free
12
Type of publication
All
Article
53
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
53
Aufsatz in Zeitschrift
53
Arbeitspapier
1
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
Author
All
Saffer, Henry
3
Dave, Dhaval M.
2
Gorostidi-Martinez, Haritz
2
Grossman, Michael
2
Karlan, Dean
2
Kenkel, Donald
2
Kenkel, Donald S.
2
Lillard, Dean R.
2
Mathios, Alan
2
Safeer, Asif Ali
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abrar, Muhammad
1
Ahrens, Jan
1
Al-Hawari, Mohd Ahmad
1
Alan, Sule
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Andrews, Lynda
1
Aspara, Jaakko
1
Athey, Susan
1
Avery, Rosemary
1
Avery, Rosemary J.
1
Balabanis, George
1
Balaji, M. S.
1
Baxter, Stacey
1
Bayram, Pelin
1
Buchanan-Oliver, Margo
1
Bursztyn, Leonardo
1
Butaney, Gul T.
1
Cantoni, Davide
1
Cao, Joanne T.
1
Casidy, Riza
1
Cauberghe, Veroline
1
Cemalcılar, Mehmet
1
Chakravarti, Amitav
1
Chaloupka, Frank
1
Chaloupka, Frank J.
1
Cham Tat Huei
1
Chang, Chung-Chau
1
more ...
less ...
Institution
All
National Bureau of Economic Research
13
Published in...
All
Asia Pacific journal of marketing and logistics
European journal of marketing : EJM
NBER working paper series
Journal of business research : JBR
149
Journal of retailing and consumer services
80
Psychology & marketing
74
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising : official publication of the American Academy of Advertising
62
The journal of product & brand management
60
Journal of marketing communications
57
The journal of brand management : an international journal
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
International journal of advertising : the review of marketing communications
46
Journal of advertising research
46
International journal of advertising : the quarterly review of marketing communications
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Industrial marketing management : the international journal for industrial and high-tech firms
35
Marketing intelligence & planning
35
International marketing review
34
Journal of international marketing
34
Journal of promotion management : innovations in planning and applied research
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
International journal of electronic marketing and retailing : IJEMR
29
Journal of global marketing
29
Journal of promotion management : JPM
29
Journal of marketing
24
Journal of strategic marketing
23
Journal of international consumer marketing
22
Journal of the Academy of Marketing Science
22
Tourism management : research, policies, practice
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of internet commerce
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of marketing research : JMR
20
Cogent business & management
19
International journal of hospitality management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of sports marketing & sponsorship
18
Journal of marketing management : MM
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
more ...
less ...
Source
All
ECONIS (ZBW)
66
Showing
1
-
10
of
66
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
3
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
4
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
5
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
6
Developing a feature-centric and affordance-based conceptualization of social media interactions
Sajtos, Laszlo
;
Cao, Joanne T.
;
Zhang, Wen
;
Peko, Gabrielle
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1224-1244
Persistent link: https://www.econbiz.de/10014285989
Saved in:
7
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
8
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
9
How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo
;
Hong, Zhao
;
Wang, Zongshui
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978
Saved in:
10
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->