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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Arbeitszufriedenheit"
~subject:"Werbewirkung"
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Search: subject_exact:"Viral marketing"
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Arbeitszufriedenheit
Werbewirkung
Viral marketing
139
Virales Marketing
139
Consumer behaviour
82
Konsumentenverhalten
82
Social Web
63
Social web
63
Internet marketing
55
Online-Marketing
55
Online retailing
35
Online-Handel
35
Beziehungsmarketing
17
Relationship marketing
17
word of mouth
17
E-commerce
15
Electronic Commerce
15
Brand management
14
Internet
14
Markenführung
14
online reviews
13
Brand image
12
Markenimage
12
Social network
12
Soziales Netzwerk
12
social media
12
Customer satisfaction
11
Kundenzufriedenheit
11
Advertising effects
9
Personalisierung
9
Personalization
9
Word-of-mouth
8
Advertising
7
Confidence
7
Digital platform
7
Digitale Plattform
7
Social relations
7
Soziale Beziehungen
7
Vertrauen
7
Werbung
7
user-generated content
7
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Undetermined
8
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Article
10
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Article in journal
10
Aufsatz in Zeitschrift
10
Language
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English
10
Author
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Ba, Sulin
1
Brooks, Gillian
1
Chen, Cheng
1
Chen, Jie
1
Cheng, Calvin
1
Connan Guesquière, Chantal
1
Dost, Florian
1
Fan, Wenjian
1
Feng, Yue
1
Fowler, Kendra
1
Haenlein, Michael
1
Hosanagar, Kartik
1
Hu, Yuheng
1
Huang, Lihua
1
Hughes, Christian
1
Kumar, Anuj
1
Lee, Joseph Lok-Man
1
Libai, Barak
1
Liu, Vanessa
1
Liu, Zunli
1
Lu, Xianghua
1
Mai Ngoc Khuong
1
Nian, Tingting
1
Phieler, Ulrike
1
Saenger, Christina
1
Simon, Françoise
1
Swaminathan, Vanitha
1
Tam Duc Dinh
1
Thomas, Veronica L.
1
Tossan, Vesselina
1
Wei, Junlong
1
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Published in...
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Asia Pacific journal of marketing and logistics
Information systems research : ISR
Journal of marketing
Marketing letters : a journal of research in marketing
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Journal of retailing and consumer services
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
International journal of hospitality management
3
Journal of retailing
3
Tourism management : research, policies, practice
3
Advertising in new formats and media : current research and implications for marketers
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing theory and practice
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
The journal of consumer marketing
2
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ECONIS (ZBW)
10
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1
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10
of
10
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articles prioritized
date (newest first)
date (oldest first)
1
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
2
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
3
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
4
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
5
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
8
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
9
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
10
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
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