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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Markenartikel
Marketingmanagement
Social Web
270
Social web
270
Internet marketing
158
Online-Marketing
158
Consumer behaviour
150
Konsumentenverhalten
150
Brand management
77
Markenführung
77
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64
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social media
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Asia Pacific journal of marketing and logistics
International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
48
The journal of product & brand management
32
The journal of brand management : an international journal
29
International journal of internet marketing and advertising : IJIMA
24
Journal of retailing and consumer services
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Industrial marketing management : the international journal for industrial and high-tech firms
15
Business horizons
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing communications
12
Journal of strategic marketing
12
Journal of internet commerce
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Marketing intelligence & planning
10
Springer eBook Collection
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
The journal of business & industrial marketing
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of fashion marketing and management
8
Psychology & marketing
8
European journal of marketing : EJM
7
Cogent business & management
6
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of advertising research
6
Journal of global marketing
6
Technological forecasting & social change : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Digitale Kommunikation
5
International journal of technology marketing : IJTMkt
5
SpringerLink / Bücher
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Corporate communications : an international journal
4
Global business review
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ECONIS (ZBW)
34
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
5
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
6
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
7
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
8
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
9
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
10
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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