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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Innovationsakzeptanz
Konsumentenverhalten
Social Web
127
Social web
127
Consumer behaviour
51
Internet marketing
47
Online-Marketing
47
social media
32
Beziehungsmarketing
27
Relationship marketing
27
Online retailing
25
Online-Handel
25
Social network
25
Soziales Netzwerk
25
E-commerce
23
Electronic Commerce
23
Viral marketing
17
Virales Marketing
17
Brand management
13
Markenführung
13
Brand image
12
Markenimage
12
Confidence
11
Vertrauen
11
Social media
10
Knowledge management
9
Social relations
9
Soziale Beziehungen
9
Wissensmanagement
9
Customer satisfaction
8
Facebook
8
Internet
8
Knowledge transfer
8
Kundenzufriedenheit
8
Wissenstransfer
8
social networks
8
Customer integration
7
Emotion
7
Kundenintegration
7
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53
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Dwivedi, Yogesh Kumar
2
Abed, Salma S.
1
Aggarwal, Vaneeta
1
Agnihotri, Durgesh
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Alipour, Sima
1
Almadhoun, Nour M.
1
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1
Amalanathan, Anthoniraj
1
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1
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1
Balasubramanian, Senthil Arasu
1
Bhatt, Vivek
1
Binh Giang Nguyen
1
Cham Tat Huei
1
Chandrakumar, T.
1
Chang, Angela Wen-yu
1
Chang, Man Kit
1
Chaturvedi, Pallavi
1
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1
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1
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1
Cho, Heetae
1
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1
Dashti, Mehdi
1
Ding, Zhihua
1
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1
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Asia Pacific journal of marketing and logistics
International journal of business information systems : IJBIS
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
48
Journal of marketing communications
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
43
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
39
The journal of brand management : an international journal
39
Journal of management information systems : JMIS
36
Cogent business & management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of marketing management : MM
32
Electronic commerce research
31
Information systems research : ISR
31
International journal of hospitality management
31
Journal of marketing
31
International journal of technology marketing : IJTMkt
30
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Journal of fashion marketing and management
26
Journal of the Academy of Marketing Science
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
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ECONIS (ZBW)
53
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
4
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
8
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
9
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
10
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
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