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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Online-Handel"
~subject:"Werbewirkung"
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Online-Handel
Werbewirkung
Consumer behaviour
517
Konsumentenverhalten
517
Brand image
96
Markenimage
96
Beziehungsmarketing
92
Relationship marketing
92
Brand management
86
Markenführung
86
Online retailing
79
Customer satisfaction
69
Kundenzufriedenheit
69
Innovation adoption
57
Innovationsakzeptanz
57
E-commerce
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Electronic Commerce
55
Social Web
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Social web
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Dienstleistungsqualität
49
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China
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Online-Marketing
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Brand
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Markenartikel
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Confidence
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Viral marketing
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Virales Marketing
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Designation of origin
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Herkunftsbezeichnung
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Einzelhandel
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Retail trade
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Marketing management
23
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Chiu, Weisheng
2
Cho, Heetae
2
Gao, Zhihong
2
Halaweh, Mohanad
2
Kumar, Anil
2
Pornpitakpan, Chanthika
2
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1
Alanadoly, Alshaimaa Bahgat
1
Alrousan, Mohammad Kasem
1
Apil, Ali Riza
1
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1
Bhatt, Vivek
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Binh Giang Nguyen
1
Brito, Eliane Pereira Zamith
1
Celik, Hakan
1
Chan, Shiu Fai
1
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1
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1
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Asia Pacific journal of marketing and logistics
International journal of business information systems : IJBIS
Journal of retailing and consumer services
399
Journal of business research : JBR
308
International journal of advertising : the review of marketing communications
143
Journal of marketing communications
143
Psychology & marketing
97
Journal of internet commerce
96
International journal of electronic marketing and retailing : IJEMR
94
International journal of internet marketing and advertising : IJIMA
94
International journal of advertising : the quarterly review of marketing communications
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of promotion management : innovations in planning and applied research
80
Electronic commerce research
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Journal of promotion management : JPM
68
Cogent business & management
66
International journal of hospitality management
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
International journal of consumer studies
61
Information systems research : ISR
58
Journal of advertising research
58
The international review of retail, distribution and consumer research
58
International journal of retail & distribution management
57
Journal of retailing
57
Journal of electronic commerce research : JECR
55
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Marketing intelligence & planning
54
Marketing letters : a journal of research in marketing
49
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of international consumer marketing
47
The journal of product & brand management
47
International journal of retail and distribution management
46
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of marketing research : JMR
44
European journal of marketing : EJM
43
International journal of electronic commerce : IJEC
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of marketing
41
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ECONIS (ZBW)
110
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1
An online housing recommender system using case-based reasoning
Famiwole, Catherine A.
;
Afolayan, Abimbola H.
;
Ojokoh, …
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 466-483
Persistent link: https://www.econbiz.de/10014437854
Saved in:
2
The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Sukumaran, Alagirisamy Kamatchi Subbiah
- In:
International journal of business information systems : …
39
(
2022
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012887873
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
5
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
6
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
7
Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791
Saved in:
8
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
9
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
10
An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan : the role of value, trust and engagement
Moriuchi, Emi
;
Takahashi, Ikuo
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 560-581
Persistent link: https://www.econbiz.de/10014285856
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