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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Psychology & marketing"
~person:"Liu, Matthew Tingchi"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Innovation adoption"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Herkunftsbezeichnung
Innovation adoption
Konsumentenverhalten
Service quality
Consumer behaviour
7
Beziehungsmarketing
3
Confidence
3
Relationship marketing
3
Vertrauen
3
Markenimage
2
Advertising
1
Advertising effects
1
Brand
1
Brand management
1
Brand origin misperception
1
Brand strength
1
China
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City tiers
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Country image
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Customer journey
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Customer valuation theory
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Customer value
1
Data protection
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Electronic Commerce
1
Entropy-based customer value score method
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Environmental consciousness
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Gender
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Geschlecht
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Green marketing
1
Group decision-making
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Information disclosing willingness
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Liu, Matthew Tingchi
Van der Merwe, Daleen
10
Woodside, Arch G.
10
Erasmus, Alet C.
9
Yi, Youjae
9
Thaichon, Park
8
Paul, Justin
7
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Hollebeek, Linda D.
6
Jebarajakirthy, Charles
6
Ko, Eunju
6
Septianto, Felix
6
Tjiptono, Fandy
6
Wahlen, Stefan
6
Arli, Denni
5
Bosman, Magdalena
5
Bruwer, Johan
5
Chan, Eugene Y.
5
Chiu, Weisheng
5
Das, Gopal
5
Donoghue, Suné
5
Fam, Kim Shyan
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Lim, Weng Marc
5
Quach, Sara
5
Spence, Charles
5
Zepeda, Lydia
5
Autio, Minna
4
Bagozzi, Richard P.
4
Berg, Lisbet
4
Bigné Alcañiz, J. Enrique
4
Brennan, Carol
4
Cheah, Isaac
4
Cheng, Julian Ming Sung
4
Cho, Heetae
4
Chu, Rongwei
4
Dibb, Sally
4
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Asia Pacific journal of marketing and logistics
International journal of consumer studies
Psychology & marketing
International journal of contemporary hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
The journal of services marketing
2
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Marketing letters : a journal of research in marketing
1
Nankai business review international
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
7
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1
Information disclosing willingness in mobile internet contexts
Gao, Bill Ming
;
Liu, Matthew Tingchi
;
Chu, Rongwei
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 108-129
Persistent link: https://www.econbiz.de/10013553038
Saved in:
2
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
3
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
4
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang
;
Liu, Matthew Tingchi
;
Liu, Yongdan
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
Saved in:
5
Effects of functional green advertising on self and others
Mo, Ziying
;
Liu, Matthew Tingchi
;
Liu, Yongdan
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 368-382
Persistent link: https://www.econbiz.de/10011970147
Saved in:
6
Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi
;
Brock, James L.
;
Shi, Gui Cheng
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
Saved in:
7
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi
;
Chu, Rongwei
;
Wong, IpKin Anthony
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
Saved in:
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