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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Psychology & marketing"
~person:"Thaichon, Park"
~person:"Tjiptono, Fandy"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Innovation adoption"
~subject:"Konsumentenverhalten"
~subject:"Produktpiraterie"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Herkunftsbezeichnung
Innovation adoption
Konsumentenverhalten
Produktpiraterie
Service quality
Consumer behaviour
14
Indonesia
5
Indonesien
5
Beziehungsmarketing
3
Brand management
3
Markenführung
3
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3
Relationship marketing
3
Consumer attitudes
2
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Social Web
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Social web
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Youth
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anthropomorphism
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authenticity
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Australia
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Thaichon, Park
Tjiptono, Fandy
Van der Merwe, Daleen
10
Woodside, Arch G.
10
Erasmus, Alet C.
9
Yi, Youjae
9
Liu, Matthew Tingchi
7
Paul, Justin
7
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Hollebeek, Linda D.
6
Jebarajakirthy, Charles
6
Ko, Eunju
6
Septianto, Felix
6
Wahlen, Stefan
6
Arli, Denni
5
Bosman, Magdalena
5
Bruwer, Johan
5
Chan, Eugene Y.
5
Chiu, Weisheng
5
Das, Gopal
5
Donoghue, Suné
5
Fam, Kim Shyan
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Lim, Weng Marc
5
Quach, Sara
5
Spence, Charles
5
Zepeda, Lydia
5
Autio, Minna
4
Bagozzi, Richard P.
4
Berg, Lisbet
4
Bigné Alcañiz, J. Enrique
4
Brennan, Carol
4
Cheah, Isaac
4
Cheng, Julian Ming Sung
4
Cho, Heetae
4
Chu, Rongwei
4
Dibb, Sally
4
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Asia Pacific journal of marketing and logistics
International journal of consumer studies
Psychology & marketing
Journal of retailing and consumer services
14
Marketing intelligence & planning
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Journal of consumer behaviour
2
Services marketing quarterly
2
Asian journal of business ethics : AJBE
1
Australian journal of management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of emerging markets
1
Journal of business ethics : JOBE
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of philanthropy and marketing
1
Journal of promotion management : JPM
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ECONIS (ZBW)
14
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1
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
4
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
5
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu
;
Kaur, Jaspreet
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2395-2411
Persistent link: https://www.econbiz.de/10014430248
Saved in:
6
What motivates consumers to be in line with online shopping? : a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 687-725
Persistent link: https://www.econbiz.de/10014285875
Saved in:
7
Purchase intention of organic foods : are lifestyles of health and sustainability the reason for my purchase decision?
Jaspreet Kaur
;
Lavuri, Rambabu
;
Thaichon, Park
;
Martin, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1532-1551
Persistent link: https://www.econbiz.de/10014286069
Saved in:
8
The effect of consumers' religiosity on consumer ethics : the mediating role of ethical ideology
Griffith, Denni Arli
;
Tjiptono, Fandy
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10012798107
Saved in:
9
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
10
Gender and digital privacy : examining determinants of attitude toward digital piracy among youths in an emerging market
Tjiptono, Fandy
;
Arli, Denni
;
Viviea
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 168-178
Persistent link: https://www.econbiz.de/10011488459
Saved in:
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