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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of management practice : IJMP"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Relationship marketing"
~type:"article"
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Search: subject:"Fashion"
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Relationship marketing
Consumer behaviour
38
Fashion
38
Konsumentenverhalten
38
Mode
38
Textile distribution
31
Textilhandel
31
Bekleidungsindustrie
15
Clothing industry
15
Brand management
11
Markenführung
11
Einzelhandel
9
Online retailing
9
Online-Handel
9
Retail trade
9
Clothing
7
Bekleidung
6
Beziehungsmarketing
6
Brand image
5
Ladengestaltung
5
Markenimage
5
Store design
5
E-commerce
4
Electronic Commerce
4
Großbritannien
4
Internet marketing
4
Luxury goods
4
Luxusgüter
4
Online-Marketing
4
United Kingdom
4
Brand
3
COVID-19
3
China
3
Coronavirus
3
Fashion marketing
3
Markenartikel
3
Social Web
3
Social web
3
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3
Virtuelle Realität
3
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Article in journal
6
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6
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English
6
Author
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Ahuja, Vandana
1
Gupta, Ashish
1
Jantarat, Jaratchwahn
1
Johnson, Kim K. P.
1
Kim, Hye-yŏng
1
Kim, Sang Jin
1
Ko, Eunju
1
Kuhn, Stefanie
1
Lee, Ji Young
1
Maheshwari, Prateek
1
Mostert, Pierre
1
Mun, Jung Mee
1
Munjal, Priyanka
1
Shanker, Ravi
1
Shannon, Randall
1
Singhal, Virtika
1
Yoo, Jiwon
1
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Asia Pacific journal of marketing and logistics
International journal of management practice : IJMP
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
21
Journal of fashion marketing and management
14
Journal of business research : JBR
9
Cogent business & management
5
International journal of retail & distribution management
4
International journal of business and globalisation : IJBG
3
Journal of global fashion marketing : JGfM
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Analytical modeling research in fashion business
1
Asian Academy of Management journal : AAMJ
1
Business and Economic Research : BER
1
Central European business review : CEBR
1
Corporate governance : international journal of business in society
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Digital business
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Engaging consumers through branded entertainment and convergent media
1
Entrepreneurial business and economics review : EBER
1
European journal of international management : EJIM
1
European retail research
1
Global business review
1
Global marketing strategies for the promotion of luxury goods
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Handelsforschung
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of business and economics
1
International journal of business environment : IJBE
1
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ECONIS (ZBW)
6
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1
Modelling drivers and outcomes of
fashion
and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
2
Social media marketing and the world of
fashion
: identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The moderating effects of in-store marketing on the relationships between shopping motivations and loyalty intentions
Jantarat, Jaratchwahn
;
Shannon, Randall
- In:
The international review of retail, distribution and …
26
(
2016
)
5
,
pp. 566-588
Persistent link: https://www.econbiz.de/10011625190
Saved in:
5
Relationship intention and relationship quality as predictors of clothing retail customers' loyalty
Kuhn, Stefanie
;
Mostert, Pierre
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 206-230
Persistent link: https://www.econbiz.de/10011884121
Saved in:
6
Keeping customers shopping in stores : interrelationship among store attributes, shopping enjoyment, and place attachment
Johnson, Kim K. P.
;
Kim, Hye-yŏng
;
Mun, Jung Mee
;
Lee, …
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10010499820
Saved in:
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