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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Innovation adoption"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Herkunftsbezeichnung
Innovation adoption
Service quality
Consumer behaviour
943
Konsumentenverhalten
943
Markenimage
168
Brand management
159
Markenführung
159
Beziehungsmarketing
134
Relationship marketing
134
Ethics
104
Ethik
102
Brand
89
Corporate Social Responsibility
89
Corporate social responsibility
89
Markenartikel
89
Business ethics
81
Unternehmensethik
81
Customer satisfaction
70
Kundenzufriedenheit
70
Advertising effects
64
Online retailing
64
Online-Handel
64
Werbewirkung
64
China
63
Internet marketing
57
Online-Marketing
57
Social Web
55
Social web
55
Personality psychology
54
Persönlichkeitspsychologie
54
Advertising
52
Werbung
51
Emotion
48
Environmental consciousness
45
USA
45
Umweltbewusstsein
45
United States
45
Dienstleistungsqualität
44
Einzelhandel
43
Retail trade
43
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Article
Aufsatz in Zeitschrift
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English
234
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Chen, Jiawen
3
Iglesias, Oriol
3
Liao, Junyun
3
Markovic, Stefan
3
Sierra, Vicenta
3
Singh, Jatinder Jit
3
Thaichon, Park
3
Warlop, Luk
3
Chang, Hsiu-Hua
2
Chao, Chih-Wei
2
Cheah, Isaac
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Gijsbrechts, Els
2
Gorostidi-Martinez, Haritz
2
Hong, Zhao
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Jebarajakirthy, Charles
2
Le, Angelina Nhat Hanh
2
Lee, Dae Hui
2
Liu, Matthew Tingchi
2
Lu, Long-Chuan
2
Misra, Richa
2
Nguyen, Hang T.
2
Okumuş, Abdullah
2
Pauwels, Koen
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shukla, Mahima
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Abror, Abror
1
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Journal of retailing and consumer services
520
Journal of business research : JBR
516
International journal of hospitality management
262
The journal of product & brand management
248
The journal of brand management : an international journal
220
Psychology & marketing
137
The journal of services marketing
119
Cogent business & management
112
Journal of international consumer marketing
106
Journal of hospitality marketing & management
105
Journal of travel and tourism marketing
105
International journal of contemporary hospitality management
102
European journal of marketing : EJM
101
Marketing intelligence & planning
88
The service industries journal
88
Journal of marketing communications
84
Journal of global marketing
81
Journal of strategic marketing
80
International journal of consumer studies
79
Services marketing quarterly
76
The journal of consumer marketing
74
International marketing review
71
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
68
Technological forecasting & social change : an international journal
67
Journal of marketing
63
Journal of the Academy of Marketing Science
62
Tourism management : research, policies, practice
62
Journal of Islamic marketing
60
International journal of business information systems : IJBIS
58
International journal of retail & distribution management
57
Journal of Asian finance, economics and business : JAFEB
57
Marketing letters : a journal of research in marketing
57
The international journal of bank marketing : IJBM
57
Journal of fashion marketing and management
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of internet commerce
54
The international review of retail, distribution and consumer research
53
International journal of internet marketing and advertising : IJIMA
52
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ECONIS (ZBW)
234
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234
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1
Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie
;
Schnittka, Oliver
;
Seegebarth, Barbara
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
5
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
6
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
7
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
8
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
9
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
10
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
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