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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"Konsumentenverhalten"
~subject:"Persönlichkeitspsychologie"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Brand image
Brand loyalty
Konsumentenverhalten
Persönlichkeitspsychologie
Werbung
Brand management
782
Markenführung
781
Consumer behaviour
534
Markenimage
467
Brand
322
Markenartikel
315
Beziehungsmarketing
170
Relationship marketing
170
Social Web
126
Social web
126
Internet marketing
100
Online-Marketing
100
Luxury goods
84
Luxusgüter
84
Advertising effects
70
Werbewirkung
70
Marketing management
57
Marketingmanagement
57
Brand equity
49
Advertising
48
Personality psychology
46
Social media
46
Branding
43
Customer integration
41
Kundenintegration
41
Customer satisfaction
34
International marketing
34
Internationales Marketing
34
Kundenzufriedenheit
34
Emotion
33
Viral marketing
32
Virales Marketing
32
Corporate reputation
31
Firmenimage
31
China
29
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Undetermined
524
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Article
628
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Article in journal
628
Aufsatz in Zeitschrift
628
Conference paper
5
Konferenzbeitrag
5
Language
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English
628
Author
All
Ko, Eunju
12
Diamantopoulos, Adamantios
8
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Melewar, T. C.
6
Merchant, Altaf
6
Filieri, Raffaele
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Michel, Géraldine
5
Roy, Sanjit
5
Seo, Yuri
5
Septianto, Felix
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Chen, Jiawen
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dwivedi, Yogesh Kumar
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Kim, Kyung Hoon
4
Liao, Junyun
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Phau, Ian
4
Rose, Gregory
4
Shukla, Paurav
4
Spielmann, Nathalie
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
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Published in...
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
The journal of brand management : an international journal
352
The journal of product & brand management
340
Journal of retailing and consumer services
263
European journal of marketing : EJM
100
Psychology & marketing
97
Journal of marketing communications
88
International journal of hospitality management
86
SpringerLink / Bücher
84
Marketing intelligence & planning
79
Journal of promotion management : innovations in planning and applied research
65
Journal of marketing management : MM
61
Marketing letters : a journal of research in marketing
61
The IUP journal of brand management : IJBRM
61
International journal of advertising : the review of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
Journal of international consumer marketing
58
Journal of strategic marketing
58
Journal of the Academy of Marketing Science
57
Journal of promotion management : JPM
56
International marketing review
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of marketing
54
Cogent business & management
51
Journal of global marketing
51
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of fashion marketing and management
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Tourism management : research, policies, practice
45
Journal of travel and tourism marketing
43
European journal of marketing
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of retail & distribution management
40
International journal of contemporary hospitality management
39
Journal of international marketing
39
Journal of marketing research : JMR
39
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ECONIS (ZBW)
628
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1
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628
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1
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
2
Me versus we : the role of luxury brand managers in times of co-creation
Riedmeier, Julia
;
Kreuzer, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 240-252
Persistent link: https://www.econbiz.de/10013197898
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
5
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
6
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
10
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
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