//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Marketingmanagement"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kaufentscheidung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Social Web
Consumer behaviour
680
Konsumentenverhalten
680
Brand management
144
Markenführung
144
Brand image
140
Markenimage
140
Beziehungsmarketing
110
Relationship marketing
110
Brand
83
Markenartikel
83
Customer satisfaction
62
Kundenzufriedenheit
62
Online retailing
58
Online-Handel
58
Advertising effects
56
Werbewirkung
56
Internet marketing
53
Online-Marketing
53
China
47
Social web
47
Dienstleistungsqualität
39
Personality psychology
39
Persönlichkeitspsychologie
39
Service quality
39
Advertising
37
Viral marketing
37
Virales Marketing
37
E-commerce
36
Werbung
36
Einzelhandel
35
Electronic Commerce
35
Retail trade
35
Theorie
32
Theory
32
Emotion
31
Marketing management
31
Designation of origin
28
Experiment
28
more ...
less ...
Online availability
All
Undetermined
56
Free
1
Type of publication
All
Article
78
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Language
All
English
78
Author
All
Bruwer, Johan
2
Hennig-Thurau, Thorsten
2
Huang, Li
2
Liu, Matthew Tingchi
2
Marchand, André
2
Pauwels, Koen
2
Yen, Jerome
2
Agnihotri, Durgesh
1
Aksehirli, Zeynep
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
1
Ang, Sheng
1
Arora, Sourabh
1
Asakawa, Kiyoshi
1
Bai, Xuesong
1
Bandyopadhyay, Argho
1
Bastian, Susan
1
Bharadwaj, Neeraj
1
Bigné Alcañiz, J. Enrique
1
Boeuf, Benjamin
1
Bonezzi, Andrea
1
Brooksbank, Roger
1
Casidy, Riza
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chang, En Chi
1
Chang, Man Kit
1
Chaturvedi, Pallavi
1
Chen, Chien-Wen
1
Chen, Jiawen
1
Chen, Tingzhen
1
Chen, Tom
1
Chen, Tser-yieth
1
Chen, Wen-Kuo
1
Chen, Xingyu
1
Chen, Yangyang
1
Cheng, Kwang-Hwee
1
Cheung, Man Lai
1
Chew, Janet
1
Chinelato, Flavia Braga
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
281
Journal of retailing and consumer services
213
International journal of internet marketing and advertising : IJIMA
98
Journal of marketing communications
81
The journal of product & brand management
80
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Technological forecasting & social change : an international journal
63
Psychology & marketing
61
The journal of brand management : an international journal
57
International journal of advertising : the review of marketing communications
55
Journal of marketing
53
Journal of marketing management : MM
53
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
48
International journal of consumer studies
44
Cogent business & management
43
Journal of the Academy of Marketing Science
42
SpringerLink / Bücher
42
International journal of electronic marketing and retailing : IJEMR
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of strategic marketing
41
European journal of marketing : EJM
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
37
Marketing intelligence & planning
37
International journal of hospitality management
36
International journal of technology marketing : IJTMkt
36
Tourism management : research, policies, practice
33
Business horizons
32
Electronic commerce research
32
Journal of travel and tourism marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Information systems research : ISR
30
more ...
less ...
Source
All
ECONIS (ZBW)
78
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
5
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
6
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
9
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
10
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->