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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of retail & distribution management"
~language:"eng"
~person:"Albinsson, Pia A."
~person:"Rosenbaum, Mark S."
~person:"Sarkar, Abhigyan"
~source:"econis"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
4
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Brand management
3
Markenführung
3
Brand image
2
Einzelhandel
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Albinsson, Pia A.
Rosenbaum, Mark S.
Sarkar, Abhigyan
Thaichon, Park
4
Liu, Matthew Tingchi
3
Quach, Sara
3
Ahn, Jiseon
2
Al-Hawari, Mohd Ahmad
2
Anisimova, Tatiana
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Ho Huy Tuu
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Ndubisi, Nelson Oly
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Nor Asiah Omar
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Olsen, Svein O.
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Sarkar, Juhi Gahlot
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Wozniak, Richard
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Asia Pacific journal of marketing and logistics
International journal of retail & distribution management
International journal of retail and distribution management
2
Journal of retailing and consumer services
2
British journal of management : BJM
1
Business horizons
1
European journal of marketing
1
Exploring the rise of fandom in contemporary consumer culture
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of marketing for higher education
1
Journal of service research : JSR
1
Management research review
1
Marketing intelligence & planning
1
Society and business review
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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ECONIS (ZBW)
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
3
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
4
An exploratory analysis of social commonalities and subjective discounts
Rosenbaum, Mark S.
;
Massiah, Carolyn
;
Wozniak, Richard
- In:
International journal of retail & distribution management
41
(
2013
)
9
,
pp. 671-687
Persistent link: https://www.econbiz.de/10009788897
Saved in:
5
Family allowances as reverse retail discrimination
Rosenbaum, Mark S.
;
Walsh, Gianfranco
;
Wozniak, Richard
- In:
International journal of retail & distribution management
40
(
2012
)
5
,
pp. 342-359
Persistent link: https://www.econbiz.de/10009568099
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