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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand extension"
~subject:"Markenimage"
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Search: subject:"Brand"
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Subject
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Brand extension
Markenimage
Brand management
710
Markenführung
710
Consumer behaviour
487
Konsumentenverhalten
487
Brand image
481
Brand
347
Markenartikel
345
Beziehungsmarketing
144
Relationship marketing
144
Social Web
83
Social web
83
Luxury goods
70
Luxusgüter
70
Brand architecture
62
Marketing management
62
Marketingmanagement
62
Markenarchitektur
61
Corporate reputation
57
Firmenimage
57
Internet marketing
54
Online-Marketing
54
Advertising effects
52
Werbewirkung
52
Emotion
49
Brand loyalty
47
Corporate Social Responsibility
42
Corporate social responsibility
42
Customer satisfaction
42
Kundenzufriedenheit
42
USA
42
United States
42
Sportmarketing
41
Sports marketing
41
Personality psychology
39
Persönlichkeitspsychologie
39
Markentreue
37
China
36
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13
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Article
497
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499
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5
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4
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4
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499
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Dwivedi, Abhishek
6
Johnson, Lester W.
6
Merrilees, Bill
6
Keller, Kevin Lane
5
Phau, Ian
4
Powell, Shaun M.
4
Valette-Florence, Pierre
4
Barnier, Virginie de
3
Biedenbach, Galina
3
Burghausen, Mario
3
Chen, Jiawen
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Grace, Debra
3
Gunasti, Kunter
3
Heine, Klaus
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Liao, Junyun
3
Melewar, T. C.
3
Miller, Dale
3
Mirzaei, Abas
3
Pecot, Fabien
3
Sarkar, Abhigyan
3
Sarkar, Juhi Gahlot
3
Sashittal, Hemant Chaitanya
3
Sierra, Jeremy J.
3
Taute, Harry A.
3
Zúñiga, Miguel Ángel
3
Abratt, Russell
2
Balmer, John M. T.
2
Bang, Nguyen
2
Bartels, Jos
2
Baumann, Chris
2
Baxter, Stacey M.
2
Burmann, Christoph
2
Butcher, Luke
2
Casidy, Riza
2
Chadwick, Simon
2
Cham Tat Huei
2
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Published in...
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Asia Pacific journal of marketing and logistics
International journal of sports marketing & sponsorship
The journal of brand management : an international journal
Journal of business research : JBR
490
The journal of product & brand management
315
Journal of retailing and consumer services
247
Psychology & marketing
143
European journal of marketing : EJM
112
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
91
Marketing intelligence & planning
82
SpringerLink / Bücher
82
International journal of hospitality management
81
Journal of international consumer marketing
75
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of consumer marketing
71
Journal of strategic marketing
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
International marketing review
66
Journal of global marketing
64
Journal of marketing
64
Journal of marketing management : MM
64
Marketing letters : a journal of research in marketing
62
Cogent business & management
58
Journal of the Academy of Marketing Science
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
56
Journal of fashion marketing and management
56
The IUP journal of brand management : IJBRM
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
Journal of promotion management : innovations in planning and applied research
51
International journal of advertising : the quarterly review of marketing communications
49
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of marketing research : JMR
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
47
Tourism management perspectives : TMP
46
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
499
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1
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10
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499
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date (oldest first)
1
The mediating role of perceived
brand
authenticity between
brand
experience and
brand
love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Enlightening the
brand
building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
5
Toward a measure of
brand
pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
6
From warmth to warrior : impacts of non-profit
brand
activism on
brand
bravery,
brand
hypocrisy and
brand
equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
7
Brand
addiction's mediation of
brand
love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
8
Brand
love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
9
The
brand
persona of a football manager : the case of Arsène Wenger
Berndt, Adele
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012797850
Saved in:
10
Conceptualising attitudes towards
brand
genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
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